Paid Influencer Specialist (Contract)

Ariat • San Leandro, CA

2d

About The Position

Ariat is seeking an organized, relationship-driven Paid Influencer Specialist to support paid influencer content on the Digital Brand Marketing team. The specialist partners closely with the Digital Program Manager, who runs Ariat’s paid influencer program, and works day to day with brand marketing, brand creative, paid media, creators, and talent partners. The role manages the operational backbone of the program, from finding and vetting creators who authentically represent Ariat’s western, work, and equestrian communities to managing briefs, contracts, deliverables, and content approvals for paid and organic use.

This is a contract position for an initial term through 6/30/26, with a possibility of extension based on business needs and performance. It is expected to require approximately 20–40 hours per week and may be performed remotely or hybrid from Ariat’s San Leandro, California headquarters. The hourly pay range is $25.00–$30.00. The position may be eligible for select benefits through the payrolling agency, potentially including medical, dental, and vision insurance options and a 401(k).

Requirements

• At least 3 years of experience in influencer marketing, creator partnerships, or social media marketing.
• Hands-on experience running paid creator campaigns end to end, including sourcing, negotiation, briefing, content review, usage rights, and reporting.
• Working knowledge of influencer platforms and tools such as CreatorIQ, GRIN, Aspire, or similar, and native analytics on Instagram, TikTok, and YouTube.
• Familiarity with FTC disclosure requirements, usage-rights and licensing terms, and creator whitelisting for paid media.
• Excellent written and verbal communication skills, with the ability to build rapport with creators and represent the brand professionally.
• Strong organization and project management skills, including the ability to manage multiple creators, deliverables, and deadlines.
• An eye for authentic content and an understanding of what resonates with a working, outdoor audience.
• Ability to thrive in a fast-paced environment, pivot, and balance multiple priorities.

Nice To Haves

• Experience in workwear, footwear, apparel, agriculture, or trades-focused marketing.

Responsibilities

• Partner with the Digital Program Manager to execute the paid influencer plan against seasonal brand priorities, product launches, and paid media needs.
• Source, vet, and recommend creators who align with Ariat’s audience, values, and brand standards.
• Manage creator outreach, negotiation, and onboarding, including rate proposals, usage rights, and exclusivity terms, in partnership with the Digital Program Manager, Legal teams, and outside agencies.
• Draft creator briefs that translate campaign strategy and product stories into clear content direction, key messages, deliverables, and timelines.
• Own the content pipeline from brief through draft review, feedback, revisions, approval, and final delivery, ensuring assets meet brand, product, and FTC disclosure standards.
• Coordinate product seeding and sample logistics with product, eCommerce, and warehouse partners.
• Partner with paid media to hand off approved creator content, secure whitelisting or Spark Ads permissions, and track which assets are live.
• Track creator deliverables, invoices, and payments; maintain the influencer roster, contract records, and content library.
• Monitor creator and category trends across Instagram, TikTok, YouTube, and Facebook to identify talent and content opportunities.
• Mine TikTok Content Suite for UGC creator content aligned with seasonal brand campaigns, seek content approval, and route it to paid teams for potential campaign inclusion.
• Support organic social and brand marketing with creator content and event or activation coverage as needed.
• Assist with other responsibilities based on business needs.

Benefits

• The contract position may be eligible for select benefits through the payrolling agency, which may include medical, dental, and vision insurance options and a 401(k).

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed