Influencer Marketing Manager

Goliath•Philadelphia, PA

15h

About The Position

Goliath is seeking an Influencer Marketing Manager to lead creator partnerships across its portfolio of toys, games, collectibles, and entertainment brands. The role owns relationships with creators, talent managers, agencies, and influencer platforms, and develops scalable programs intended to drive awareness, engagement, and conversion. Toy industry experience is not required; relationship-building expertise is emphasized. The manager will develop and execute influencer programs across Goliath’s North American portfolio, recruit and manage creators, build longer-term ambassador partnerships, and collaborate with Brand, PR, Retail, and Social teams. The role also serves as the primary contact for talent representation, negotiates campaign terms, manages end-to-end campaign delivery, and reports performance and recommendations to executive leadership.

Requirements

At least 5 years of experience in influencer marketing, talent partnerships, the creator economy, social media, or entertainment marketing.
Demonstrated experience negotiating creator agreements and campaign partnerships.
Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
Outstanding relationship-building and negotiation abilities.
Deep understanding of influencer marketing metrics and measurement.
Strong project management and organizational skills.
Experience building executive-level reports and dashboards.
Ability to manage multiple brands and priorities simultaneously.
Comfort working in a fast-paced, entrepreneurial environment.

Nice To Haves

Experience managing six- and seven-figure influencer budgets.
Background in influencer agencies, talent management firms, creator economy platforms, entertainment marketing, consumer brands, or social media agencies.
Toy industry experience is not required.

Responsibilities

Develop and execute influencer marketing programs across Goliath’s North American portfolio.
Identify, recruit, negotiate with, and manage creators from emerging voices to marquee talent.
Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
Serve as the primary point of contact for talent agents, managers, and creator representation firms.
Maintain and expand a network of creator, agency, and platform partners.
Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
Evaluate and onboard strategic influencer marketing vendors and scaling partners.
Manage end-to-end campaign execution across multiple brands, including briefing, content approvals, timelines, reporting, and legal compliance.
Ensure campaigns are delivered on time, on budget, and to performance expectations.
Develop monthly influencer performance dashboards for executive leadership.
Track KPIs including reach, impressions, engagement, video views, earned media value, clicks, conversions, and ROI.
Deliver actionable insights and optimization recommendations.
Benchmark performance across brands, partners, and creator tiers.