Senior Influencer Marketing Manager (CPG)
About The Position
Movers+Shakers is seeking a culture-obsessed Senior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate talent for social-first campaigns across organic, paid, and always-on work. The role is remote but must be based within the New York City or Los Angeles metro areas. The manager oversees creator partnerships end to end, including sourcing and outreach, onboarding and communication, contract and usage-term coordination, timelines and deliverables, content review, invoicing details, and asset tracking. They maintain an organized creator roster, match talent to campaign briefs, support the internal Movers+Creators program, and ensure creators understand brand guidelines and content requirements. They monitor deliverables for quality and timeliness, coordinate corrections or reshoots when needed, and track assets and usage rights across paid and organic channels. Working across Creative, Strategy, Production, and Business Partnership teams, the manager helps align influencer initiatives with campaign and client goals. They keep current on social platform and influencer marketing trends, especially TikTok, and contribute ideas to brainstorms and campaign development. The role calls for strong organization, communication, creative thinking, initiative, collaboration, and enthusiasm for the creator economy and client service.
Requirements
- At least 5 years of experience in Creator Marketing or Influencer Marketing on social-first campaigns.
- Experience managing influencer and creator partnerships across a range of sizes, from nano to macro creators.
- Experience with CPG is sought for the role.
- Strong organizational and project management skills, attention to detail, and follow-through.
- Ability to manage multiple creators, timelines, campaigns, and creator relationships simultaneously.
- Clear, confident written and verbal communication, particularly in creator-facing contexts.
- Familiarity with short-form video content, including TikTok, Reels, and Shorts.
- Exceptional creative brainstorming skills and ability to present ideas confidently.
- Resourcefulness, initiative, and comfort working in fast-paced environments.
- Ability to collaborate effectively across teams and support senior leaders.
- Ability to delight clients and go above and beyond.
- A keen eye for detail and ability to consider the bigger picture.
- Passion for the creator economy and awareness of major industry trends and shifts.
- Must be located within the New York City or Los Angeles metro area.
Nice To Haves
- Experience with TikTok influencers is a plus, but not required.
Responsibilities
- Identify, recruit, and manage creators end to end, including outreach, contract negotiations and redlines, budgets, content review, and guidance on deliverables.
- Build and maintain professional relationships with creators, influencers, managers, and agents to support long-term collaborations.
- Source UGC and creator talent through platforms such as IMAI and professional networks; maintain a vetted, organized roster for paid and organic social needs.
- Match creators to briefs based on brand, tone, platform, and content requirements.
- Support the internal Movers+Creators program for creators available for quick-turnaround programs.
- Manage creator communications, including outreach, onboarding, brief clarification, deadlines, expectations, follow-ups, and reminders.
- Ensure creators understand briefs, content requirements, and brand guidelines; flag risks, delays, or misalignment to internal teams.
- Coordinate product samples as needed.
- Set and manage creator deliverables, timelines, and submission requirements; track creator activity, deliverables, and performance data accurately.
- Review content for completeness, quality, alignment with the brief, and timely delivery; coordinate reshoots, corrections, missing lines, and pronunciation fixes when necessary.
- Ensure creators submit footage in the correct formats and specifications for paid and organic use.
- Coordinate creator contracts, usage terms, and approvals; ensure invoicing details are accurate and submitted on time.
- Track asset delivery status and usage rights across paid and organic channels, and partner with internal teams to store, label, and make assets accessible.
- Collaborate with Creative, Strategy, Production, and Business Partnership teams to align influencer initiatives with campaign and client goals.
- Ensure creator outputs align with strategic intent, brand voice, and platform needs.
- Stay current on influencer marketing trends across social platforms, particularly TikTok, and FTC compliance requirements.
- Analyze competitors and leading brands for inspiration, particularly regarding new platform innovations; contribute to brainstorms and creative campaign ideation.
- Manage campaign execution responsively in the unpredictable, 24/7 nature of social media.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
