Senior Influencer Marketing Manager (CPG)
About The Position
Movers+Shakers is seeking a culture-obsessed Senior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate creators and talent for social-first campaigns, including organic, paid, and always-on work. The position is remote, but candidates must be located in the New York City or Los Angeles metro area. The manager oversees creator relationships and campaign execution from sourcing and outreach through contracts, briefing, content review, delivery, invoicing, and asset tracking. They ensure creator work meets campaign goals, brand guidelines, quality standards, and platform specifications, and coordinate with internal teams across Creative, Strategy, Production, and Business Partnership. The role also involves keeping current with social trends, particularly TikTok, and contributing to campaign ideation. The estimated base salary range is $100,000–$110,000. Compensation depends on a candidate’s skills and experience; the company may consider candidates for a more senior or junior level. Movers+Shakers states that it aims to offer competitive salaries and maintain pay equity, and welcomes compensation conversations during initial calls.
Requirements
- At least 5 years of experience in Creator Marketing or Influencer Marketing on social-first campaigns.
- Experience managing influencer and creator partnerships across creator sizes, including nano through macro creators.
- Experience working with a wide variety of creators and influencers across categories.
- Strong organizational and project-management skills, attention to detail, and follow-through.
- Ability to manage multiple creators, timelines, campaigns, and creator relationships simultaneously.
- Clear, confident written communication and strong verbal communication, particularly in creator-facing contexts.
- Familiarity with short-form video content, including TikTok, Reels, and Shorts.
- Ability to collaborate effectively across teams and support senior leaders.
- Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments.
- Must be located within the New York City or Los Angeles metro area.
Nice To Haves
- Experience with TikTok influencers is a plus, but not required.
- Deep passion for TikTok and the creator economy, with awareness of major industry trends and shifts.
- Exceptional creative brainstorming skills and confidence presenting ideas.
- Passion for delighting clients and going above and beyond.
- Keen eye for detail and ability to consider the bigger picture.
Responsibilities
- Identify, recruit, and manage creators and influencers, including outreach, contract negotiations and redlines, budget coordination, content review, and guidance on deliverables.
- Build and maintain relationships with creators, influencers, managers, and agents to support long-term collaboration.
- Source UGC and creator talent through platforms such as IMAI and professional networks, and maintain an organized, vetted creator roster for paid and organic social needs.
- Match creators to briefs based on brand, tone, platform, and content requirements.
- Support the internal Movers+Creators program, which provides creators for quick-turnaround programs.
- Manage creator communications, including outreach, onboarding, brief delivery and clarification, deadline expectations, follow-ups, and reminders.
- Ensure creators understand briefs, content requirements, and brand guidelines; proactively flag risks, delays, and misalignment to internal teams.
- Coordinate product samples as needed.
- Set and manage creator deliverables, timelines, and submission requirements, and track creator activity, deliverables, and performance data.
- Review content for completeness, quality, alignment with briefs, and timely delivery; coordinate reshoots, corrections, missing lines, and pronunciation fixes as needed.
- Ensure creators submit footage in the correct formats and specifications for paid and organic use.
- Coordinate creator contracts, usage terms, approvals, and accurate, timely invoicing details.
- Track asset delivery status and usage rights across paid and organic channels, and partner with internal teams to ensure assets are stored, labeled, and accessible.
- Collaborate with Creative, Strategy, Production, and Business Partnership teams to align influencer initiatives with campaign and client goals.
- Ensure creator outputs align with strategic intent, brand voice, and platform needs.
- Stay current on influencer marketing trends across social platforms, especially TikTok, and FTC compliance requirements.
- Analyze competitors and best-in-class brands to inform ideas and executions, particularly around new platform innovations.
- Contribute to team brainstorms and creative campaign ideation.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
