Senior Manager, Social & Influencer

Adelphi Group • Washington, DC

1d • $81,000 - $98,000 • Hybrid

About The Position

Weber Shandwick is seeking a Senior Manager, Social and Influencer to join its Washington, DC team. This client-facing role brings social and influencer expertise to a collaborative, high-performing team. The Senior Manager works across levels and disciplines to provide thoughtful counsel and lead day-to-day work, while managing up, supporting and mentoring colleagues, and building productive relationships with clients who have different perspectives and working styles.

The role focuses on developing social and influencer strategies and helping bring them to life across clients and industries. Work may include developing social content strategies, advising on paid social campaigns, supporting influencer programs, reviewing performance data, and monitoring platform and cultural shifts. The Senior Manager also contributes to new business, collaborates with colleagues across Weber Shandwick, and shares expertise with the team.

The position requires strong project management, clear communication, adaptability, curiosity, and sound judgment. The role is based in Washington, DC, and Omnicom policy requires employees to work in the office at least three days per week, where permissible by local law, unless additional in-office days are directed.

Requirements

• 5–7 years of experience in digital communications and marketing, with a focus on social media.
• Experience supporting large clients or organizations as they develop innovative social media programs.
• Deep expertise in social media, including content formats, ad-targeting options, and analytics capabilities.
• Experience working closely with cross-functional teams, such as creative, strategy, media planning, and PR.
• Comfort working with senior-level stakeholders and clients.
• Strong interest in social media and influencer trends, and the ability to apply them to client challenges across a range of industries.
• Knowledge of social media listening programs and the ability to turn findings into actionable client insights.
• Ability to manage multiple projects at different stages simultaneously.
• Ability to work in a fast-paced, highly collaborative, multidisciplinary team.
• Resilient mindset, deep curiosity, and a healthy sense of humor.
• Familiarity with LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, their content formats, and native analytics offerings.
• Familiarity with Google Analytics and community management, social listening, and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, and Hootsuite, or similar tools; willingness to learn more.
• Strong research skills, including independently conducting desk research, quickly learning new research tools, and identifying reputable sources for client and internal briefs.
• Excellent writing skills and ability to create engaging short-form social content.
• Comfort with Microsoft Excel and PowerPoint, including creating client-ready deliverables.
• Clear communication and persuasive presentation skills, virtually and in person.
• Ability to think strategically about developing social media programs and using social platforms effectively.
• Demonstrated success translating client needs into actionable plans and projects.
• Strong organizational, time management, and project management skills.
• Ability and desire to quickly learn new systems and tools.
• Self-motivated, entrepreneurial spirit and enduring curiosity.

Nice To Haves

• Experience working with social media influencers or content creators as part of a brand’s social media strategy.
• Experience with social executive visibility programs, supporting senior leaders or subject matter experts on social media.
• Experience with social listening or social media monitoring, and an understanding of how to approach a new client challenge.
• Experience writing longer-form content.

Responsibilities

• Lead the development and implementation of social media campaigns that integrate with broader paid, owned, and earned programs.
• Educate clients and colleagues on emerging trends, platforms, and best practices.
• Implement digital engagement campaigns for top-tier government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social media channels, including editorial planning, content development, paid media, social listening, monitoring, performance analytics, and ongoing strategy.
• Inform the development of effective digital and social creative and editorial assets that resonate with priority audiences, and help ensure social channels are used in high-value ways.
• Serve as a key client contact for digital campaigns, providing reliable project management and strategic counsel.
• Communicate confidently and appropriately with clients in writing, on Microsoft Teams, and in person.
• Collaborate with senior agency colleagues to develop strategy and ensure client deliverables are met.
• Support new business development through pitch development and presentations.
• Monitor platform and cultural shifts and help clients understand which changes matter.
• Support and mentor colleagues and contribute expertise to the team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed