Director, Social and Influencer

Everyday Dose Inc.

1d • $145,000 - $165,000

About The Position

Everyday Dose is seeking an experienced Director, Social and Influencer to lead the brand’s presence across its owned social channels and creator partnerships. Reporting to the VP of Brand, this role sits at the intersection of social, culture, creativity, community, and growth. The Director will own organic social and influencer strategy through execution, lead an existing team, and remain hands-on with the work. The role calls for a culturally attuned marketer who can identify emerging formats, develop compelling creative, build creator relationships, and connect activity to measurable business impact.

Requirements

• At least 8 years of experience building and managing social and influencer programs.
• Experience leading and developing a team while remaining hands-on.
• Track record of building organic social around a clear content strategy.
• Deep understanding of Instagram, TikTok, YouTube, and contemporary internet culture.
• Strong instincts for culture, creative, and compelling content.
• Direct experience building and scaling seeding and/or ambassador programs with a roster of 100 or more.
• Deep understanding of the creator ecosystem, including sourcing, negotiation, and relationship-building experience.
• Experience with paid creator amplification and comfort evaluating performance in terms of CAC, not just reach.
• Strong analytical instincts and ability to connect social and influencer activity to business outcomes.
• Collaborative, low-ego approach and comfort working with creative, growth, and cross-functional teams.
• Self-starter who can set strategy, work through details, and thrive in a fast-paced environment.

Nice To Haves

• Experience in direct-to-consumer (DTC) or consumer packaged goods (CPG) wellness.

Responsibilities

• Own social and influencer strategy, team, budget, and performance.
• Define organic social strategy, including content pillars, voice, visual identity, and recurring franchises.
• Identify cultural trends and translate cultural moments into effective content.
• Direct creative production in partnership with designers, editors, and creators.
• Use social performance, audience response, and cultural feedback to refine the approach.
• Own creator strategy across seeding, paid partnerships, whitelisting, and ambassador programs.
• Build and scale a creator engine that generates content, word of mouth, and measurable revenue.
• Oversee creator sourcing, negotiation, briefing, and relationship management across creator sizes.
• Develop a whitelisting pipeline, including Meta and Spark Ads, in partnership with the growth team.
• Build the tools, processes, relationships, and reporting needed to improve quality, speed, and scale.
• Lead and develop an existing team while remaining hands-on.

Benefits

• Medical, vision, dental, and prescription plan coverage for team members working 32 or more hours per week; the company covers 75% of employee premiums.
• Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary.
• A $500 monthly wellness credit through JOON for salaried employees.
• Access to Helpr, a backup childcare and family support platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed