Account Director, VIP/Influencer

AZIONE•New York, NY

2d•$120,000 - $140,000

About The Position

AZIONE PR is seeking an Account Director to lead Influencer and VIP work across a portfolio of fashion, lifestyle, and consumer brands. This is a culture-driving, relationship-led, revenue-minded position responsible for turning talent relationships into opportunities that advance brands. The role requires understanding influence across micro, macro, and mega talent; organic, paid, and affiliate-driven performance; and the connection between cultural relevance and commercial impact. The Account Director will lead client strategy, execution, and outcomes; identify growth opportunities; and build full-funnel influencer and VIP programs. They will cultivate relationships throughout the talent ecosystem, develop culturally relevant campaigns and partnerships, and oversee execution from sourcing and negotiation through content approvals, reporting, and optimization. The role also integrates affiliate and performance programs, grows client scopes alongside senior leadership, and mentors junior team members. AZIONE describes itself as an agency working at the intersection of culture, influence, and brand, across PR, influencer, talent, partnerships, and experiential work.

Requirements

At least 6 years of experience across influencer, VIP, or talent.
Proven ability to execute programs with micro, macro, and mega influencers.
Proven ability to execute organic, paid, and affiliate programs.
Deep, active relationships with celebrity stylists.
Strong understanding of current and emerging cultural relevance.
Experience integrating affiliate/performance platforms such as ShopMy and LTK into programs.
Ability to think creatively and commercially.
Highly organized while remaining adaptable and comfortable moving quickly.

Responsibilities

Serve as senior lead for Influencer/VIP workstreams, owning strategy, execution, and outcomes.
Act as the client's primary contact for talent and translate business goals into culturally relevant partnerships.
Identify and drive organic growth opportunities, including campaigns, partnerships, and always-on programs.
Partner with senior leadership to evolve scopes and scale programs.
Build and lead full-funnel influencer and VIP strategies across organic seeding, paid partnerships, celebrity and stylist dressing, and affiliate/performance programs.
Identify the right mix of talent, from niche authority to mass reach, to drive credibility and conversion.
Conceptualize and execute campaigns that connect with culture and translate trends, moments, and emerging platforms into brand opportunities.
Own and grow relationships with talent managers, agents, publicists, celebrity stylists, and glam teams.
Drive celebrity dressing moments, placements, and cultural visibility; identify and secure earned and paid talent partnerships; and secure celebrity sightings and moments that extend into media and social.
Oversee end-to-end campaign execution, including talent sourcing and vetting, negotiation and contracting, content direction and approvals, reporting, and performance optimization.
Lead effective seeding programs and develop standout mailers and moments.
Ensure programs align with KPIs including reach, engagement, conversion, and affiliate performance.
Apply affiliate ecosystem knowledge to build programs that connect brand and performance; advise clients on commission structures, tracking, and optimization; and identify influencers who drive commerce.
Maintain and grow a high-value network across influencers, celebrity and VIP talent, stylists, managers, agents, and publicists.
Lead, mentor, and elevate junior team members; set standards for taste, speed, and execution; and foster a proactive, plugged-in, solutions-oriented team culture.