VIP Account Manager
About The Position
The VIP Account Manager owns a portfolio of high-value VIP players, providing white-glove service and building personal one-to-one relationships to drive loyalty and incremental play. The role grows player engagement and revenue across casino, sports betting, and other verticals, brings new high-value players into Bally's VIP program, and re-engages players whose activity declines. The position creates exclusive and memorable player experiences, works across Marketing, Product, CRM, and Operations to deliver personalized VIP campaigns and improve the player experience, and partners with Responsible Gaming to recognize risky play and protect players. The VIP Account Manager also contributes market, competitor, product, and tooling insights to help shape the program.
Responsibilities
- Own a portfolio of high-value VIPs and provide white-glove service through personal, one-to-one relationships.
- Grow share of wallet across casino, sports betting, and other verticals, and onboard new VIPs to the program.
- Identify high-value players and attract them to Bally's from competitors.
- Monitor VIP activity, quickly contact players whose activity drops, and re-engage them with suitable offers.
- Create memorable experiences, including digital exclusives, suite nights, and other exclusive events.
- Grow portfolio revenue, deposits, and active players to meet targets.
- Partner with Marketing, Product, CRM, and Operations to deliver personalized VIP campaigns and address barriers to a great player experience.
- Recognize signs of risky play and work with Responsible Gaming to protect players and maintain compliance.
- Share insights on market trends, competitor offers, product ideas, and tools that could improve the program.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
