Manager - PR, Events & VIP

JCrew•New York, NY

7d•Hybrid

About The Position

The Manager, Public Relations plays a key role in shaping and executing J.Crew’s external communications strategy across men’s, women’s and kids. Reporting to the Director of PR & Brand Marketing, this role leads consumer media strategy and oversees day-to-day media relations, PR events, VIP and stylist relations, while supporting executive communications and broader brand storytelling. The Manager translates seasonal marketing and business priorities into compelling external narratives, identifies opportunities to drive meaningful coverage and cultural relevance beyond traditional fashion media, and works with internal teams and external agency partners to ensure a cohesive, proactive approach to communications.

Requirements

5–7 years of experience in public relations, communications or brand marketing.
Demonstrated experience developing and executing consumer media strategies and securing meaningful earned media coverage.
Strong existing relationships across fashion, lifestyle, culture, entertainment and consumer media.
Experience supporting executive communications and working with senior leadership.
Experience leading PR events and working across VIP, stylist and celebrity relations.
Strong understanding of the evolving media and cultural landscape and the ability to identify stories that resonate beyond traditional fashion press.
Exceptional written and verbal communication skills, with strong storytelling and messaging instincts.
Experience managing external agency partners.
Highly organized, with the ability to balance long-term strategy and fast-moving day-to-day execution.
Strong judgment, discretion and ability to operate effectively with senior internal and external stakeholders.

Nice To Haves

Experience in fashion, retail or a culturally relevant consumer brand.

Responsibilities

Manage consumer media strategy across men’s, women’s and kids, spanning fashion, lifestyle, culture, entertainment, retail and broader consumer media.
Develop proactive PR strategies around seasonal campaigns, product launches, brand initiatives and key cultural moments.
Identify compelling narratives and new angles that extend brand storytelling beyond individual product launches and traditional fashion coverage.
Lead relationship development with editors, reporters and key media contacts.
Oversee development of press materials, pitches, media alerts, talking points and other external communications.
Identify opportunities to sustain key brand narratives and build longer-term media stories around J.Crew’s products, people and brand strategy.
Partner with external PR agencies to establish priorities, guide outreach and ensure strategies support broader brand objectives.
Monitor the media and cultural landscape for emerging opportunities, potential risks and relevant conversations.
Oversee coverage reporting and translate results and learnings into recommendations for future PR strategy.
Support the Director of PR & Brand Marketing in developing and executing executive media strategy.
Identify executive interview, profile, panel, speaking engagement and thought-leadership opportunities in partnership with Corporate Communications.
Develop briefing materials, key messages, talking points and background documents for executive media opportunities.
Support preparation and coordination for executive interviews and external appearances.
Manage strategy and execution for PR events, dinners and activations, ensuring they support broader communications and brand priorities.
Oversee press, talent and VIP guest-list strategy in partnership with the Director and broader team.
Manage external agencies, production partners and vendors to ensure events are executed to brand standards.
Oversee invitations, guest communications, run-of-show and on-site PR execution.
Identify ways to maximize press and cultural impact before, during and after key brand events.
Oversee J.Crew’s VIP and stylist relations strategy, ensuring outreach supports seasonal product and brand priorities.
Build and maintain relationships across celebrity, stylist, publicist and broader cultural networks.
Develop proactive product-placement and gifting strategies around key launches and cultural moments.
Identify opportunities for organic celebrity dressing and product visibility.
Support day-to-day gifting requests, stylist pulls, dressing opportunities and proactive outreach.
Track placements and relationship development to inform ongoing VIP strategy.
Support talent and cultural casting.
Partner with Brand Marketing, Creative, Social, Merchandising, E-commerce and other cross-functional teams to develop integrated storytelling strategies.
Work with the Director of PR & Brand Marketing to translate broader brand and business priorities into actionable communications plans.
Manage external PR agencies and partners, setting clear objectives, deliverables and expectations.
Own team operational needs, including budgets, contracts, invoices, product orders and other administrative workflows.

Benefits

Medical, dental, prescription and vision insurance for eligible associates and family members.
Family planning support, including fertility, adoption and surrogacy support.
Fitness discounts and medical travel benefits.
Associate discount across J.Crew, J.Crew Factory and Madewell.
Hybrid work model.
Summer Fridays, with the office closing at 1:00 PM every Friday during the summer months.
Philanthropic community support through the J.Crew Cares Program.
PTO package.
Winter break at the end of December for eligible full-time Home Office associates.
Opportunity for a bonus.