PR Manager, Security

Apple•Cupertino, CA

About The Position

Apple is seeking a PR Manager to join its Trust & Safety Team, focusing on security. The role drives the strategy, planning, and execution of product public relations programs and initiatives, and manages security-related issues and crises across the business. It develops and manages PR programs and issue responses for security, technology, consumer, broadcast, and general business press. The manager delivers work that is on-strategy, on-time, and consistent with Apple’s standards while managing multiple complex projects in a fast-paced environment. The role partners with international PR teams to ensure narratives are culturally relevant and impactful in key markets, and works with product marketing and other stakeholders on product positioning, messaging, and competitive analysis. Crisis communications include managing messaging within an hourly news cycle.

Requirements

  • At least 5 years of public relations experience at a public relations agency or in a corporate setting.
  • Experience working directly with reporters and content to shape positive media coverage.
  • Experience managing successful PR programs in consumer technology.
  • Experience managing successful PR programs in security.
  • Strong product knowledge and PR experience in consumer electronics, technology, policy, information security, and privacy.
  • Excellent writing skills and effective communication skills.
  • Project management skills and attention to detail.
  • Ability to handle multiple projects and regular context-switching in a dynamic environment.
  • Ability to work well under pressure, with proven experience on complex, time-critical projects.
  • Ability to work on complex, international, large-scale, time-critical projects.
  • Hard-working, collaborative, and positive team-player attitude.
  • Self-starter with creative, technical, and critical thinking abilities.
  • Highly adaptable and able to quickly engage in key activities.

Responsibilities

  • Drive strategy, planning, and execution of product PR programs and initiatives focused on security.
  • Manage security-related issues and crises across the business.
  • Create and manage PR programs and issue responses for security, technology, consumer, broadcast, and general business press.
  • Deliver work on-strategy, on-time, and to Apple’s standards while managing multiple complex projects simultaneously.
  • Partner with international PR teams to ensure narratives are culturally relevant and impactful in key markets.
  • Partner with product marketing and relevant stakeholders to develop product positioning, messaging, and competitive analysis.
  • Handle crisis communications, including managing messages within an hourly news cycle.
  • Work directly with reporters and content to shape positive media coverage.
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