Sr. Manager Communications/PR

Samsung Electronics•Plano, TX

About The Position

Samsung Electronics America is seeking a public relations expert to join its integrated marketing team and lead the creation and execution of earned and organic campaigns. The Senior Manager Public Relations will support the Samsung Digital Appliances division, including Samsung refrigerators, cooking products, and laundry innovations. The role works closely with local integrated and product marketing teams, external agencies, and the Global PR team. It is responsible for increasing awareness of product launches, developing end-to-end strategies for key verticals and events, managing product review programs, and generating ideas to maintain market share and support product conversion. The position requires up to 25% travel and is not eligible for immigration sponsorship.

Requirements

Bachelor’s degree.
At least 8 years of related consumer public relations experience.
Demonstrated success in product media relations through proactive work, trend spotting, and ownership of results.
Experience with the earned and new media landscape and the ability to shape planning with agency partners.
Strong written and verbal communication skills.
Strong project management skills, including the ability to prioritize and manage multiple projects in a fast-paced environment with shifting deadlines.
Entrepreneurial spirit, perseverance, and problem-solving skills.
Ability to travel up to 25%.

Nice To Haves

Passion for and/or experience in consumer electronics and technology.

Responsibilities

Drive PR activities for Samsung and Dacor appliances, including end-to-end planning, strategy, and execution of multi-touch campaigns extending beyond traditional PR.
Analyze real-time cultural trends relevant to Samsung’s target consumers, along with industry and competitor activity, to inform earned-first campaigns.
Oversee PR and media influencer content calendar planning.
Manage PR agency partners, including creative briefs, project management, RFPs, contracts, and billings.
Develop strategies and attend industry events to generate buzz for the brand and products.
Coordinate stakeholders through effective project management and clear communication to ensure execution.
Create and manage dashboards to measure PR impact and inform results-oriented approaches that support product conversion.