Sr. Manager Communications/PR

Samsung Electronics•Plano, TX

1d•Onsite

About The Position

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. This role is not eligible for immigration sponsorship.

Requirements

A Bachelor degree and at least 8+ years of relatable consumer Public Relations experience with demonstrated success in product media relations where using a proactive approach to the work zone, trend spotting, and taking ownership created results
Experience with the earned and new media landscape with an ability to shape planning with agency partners
Creative thinker with great communication skills in both written and verbal form
Strong project management skills. Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
Entrepreneurial spirit with perseverance & problem-solving skills to bring creative ideas to life in ways that likely have never been done before

Nice To Haves

Passion for and/or experience in consumer electronics and technology a plus

Responsibilities

Drive PR activities for Samsung’s and Dacor’s appliances line up – Responsible for the end to end planning, strategy and execution of multi-touch campaigns that have wings beyond traditional PR efforts
Analyze real-time trends in culture relevant to the Samsung target consumer, as well as industry and competitors, to inform creative earned-first campaigns that breakthrough
Oversee content calendar planning activity across PR and media influencer
Direct management of PR agency partners – from development of creative briefs and project management to RFPs, contracts and billings, you will handle
Develop strategy and attend industry events to drive buzz for the brand and products
Effective project management with clear communications across all stakeholders to ensure flawless execution
Create and manage dashboards to measure PR impact and shape new thinking for a results-oriented approach to ultimately drive product conversion