Manager - PR, Events & VIP

J.Crew • New York, NY

9d • $97,600 - $126,300 • Hybrid

About The Position

The Manager, Public Relations leads consumer media strategy and day-to-day media relations for J.Crew across men’s, women’s and kids. Reporting to the Director, PR & Brand Marketing, the role develops external narratives from seasonal marketing and business priorities, identifies opportunities for meaningful coverage and cultural relevance, and works with internal teams and external agency partners on cohesive communications strategies. The position also supports executive communications and broader brand storytelling.

The Manager leads PR event strategy and execution, oversees VIP and stylist relations, develops media and cultural relationships, and coordinates product-placement and gifting strategies. The role partners with Brand Marketing, Creative, Social, Merchandising, E-commerce and other teams, and manages agency relationships and operational workflows, including budgets, contracts, invoices and product orders.

Requirements

• 5–7 years of experience in public relations, communications or brand marketing.
• Demonstrated experience developing and executing consumer media strategies and securing meaningful earned media coverage.
• Strong existing relationships across fashion, lifestyle, culture, entertainment and consumer media.
• Experience supporting executive communications and working with senior leadership.
• Experience leading PR events and working across VIP, stylist and celebrity relations.
• Strong understanding of the evolving media and cultural landscape and ability to identify stories that can resonate beyond traditional fashion press.
• Exceptional written and verbal communication skills, with strong storytelling and messaging instincts.
• Experience managing external agency partners.
• Highly organized, with the ability to balance long-term strategy and fast-moving day-to-day execution.
• Strong judgment, discretion and ability to operate effectively with senior internal and external stakeholders.

Nice To Haves

• Experience in fashion, retail or a culturally relevant consumer brand.

Responsibilities

• Manage consumer media strategy across men’s, women’s and kids, spanning fashion, lifestyle, culture, entertainment, retail and broader consumer media.
• Develop proactive PR strategies around seasonal campaigns, product launches, brand initiatives and cultural moments.
• Identify compelling narratives and new angles that extend brand storytelling beyond product launches and traditional fashion coverage.
• Develop relationships with editors, reporters and key media contacts.
• Oversee press materials, pitches, media alerts, talking points and other external communications.
• Identify opportunities to sustain brand narratives and build longer-term media stories around J.Crew’s products, people and brand strategy.
• Partner with external PR agencies to establish priorities, guide outreach and align strategies with brand objectives.
• Monitor the media and cultural landscape for opportunities, risks and relevant conversations.
• Oversee coverage reporting and use results and learnings to recommend future PR strategies.
• Support the Director of PR & Brand Marketing in developing and executing executive media strategy.
• Identify executive interview, profile, panel, speaking and thought-leadership opportunities with Corporate Communications.
• Develop executive briefing materials, key messages, talking points and background documents; support interview and appearance preparation and coordination.
• Manage the strategy and execution of PR events, dinners and activations, ensuring they support communications and brand priorities.
• Oversee press, talent and VIP guest-list strategy with the Director and broader team.
• Manage external agencies, production partners and vendors to ensure events meet brand standards.
• Oversee event invitations, guest communications, run-of-show and on-site PR execution, and maximize press and cultural impact before, during and after events.
• Oversee VIP and stylist relations strategy and build relationships across celebrity, stylist, publicist and broader cultural networks.
• Develop product-placement and gifting strategies around launches and cultural moments; identify opportunities for organic celebrity dressing and product visibility.
• Support day-to-day gifting requests, stylist pulls, dressing opportunities, proactive outreach, and talent and cultural casting.
• Partner with Brand Marketing, Creative, Social, Merchandising, E-commerce and other teams on integrated storytelling strategies.
• Work with the Director of PR & Brand Marketing to turn brand and business priorities into communications plans.
• Manage external PR agencies and partners, setting objectives, deliverables and expectations.
• Manage team operational needs, including budgets, contracts, invoices, product orders and administrative workflows.

Benefits

• Medical, dental, prescription and vision insurance for eligible associates and family members.
• Family planning support, including fertility, adoption and surrogacy support.
• Fitness discounts and medical travel benefits.
• Associate discount across J.Crew, J.Crew Factory and Madewell.
• Hybrid work model and summer office closure at 1:00 PM every Friday during summer months.
• Philanthropic efforts and the J.Crew Cares Program supporting communities where associates live and work.
• PTO package and an end-of-December winter break for eligible full-time Home Office associates.
• Opportunity for bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed