Sponsorship and Influencer Coordinator

Holley Performance • Bowling Green, KY

7d

About The Position

Holley Performance Brands is seeking a commercially driven Sponsorship and Influencer Coordinator to execute and improve sponsorship programs across motorsports, automotive events, and creator or athlete partnerships. The role supports the Sponsorship & Partnerships team and works closely with American Performance Division Marketing, Brand Experience, and Go-To-Market teams to make sponsorships integrated brand and commercial drivers.

The coordinator supports partner relationships and sponsorship fulfillment, including product requests, contracted content and branded asset delivery, communication with partners and representatives, product tracking, and collection of usable marketing content. The position also helps coordinate campaigns, monitor and report performance, compile insights for business cases, and support contract execution and partner negotiations.

The role contributes to sponsorship activations and go-to-market initiatives, researches industry and creator trends, integrates partnership assets into broader marketing campaigns, and manages asset capture, organization, and accessibility in digital asset management systems. It also represents Holley at sponsored events and serves as an on-site liaison for drivers, teams, and partners. Regular travel is required, approximately one event per month, along with support for key Holley flagship events. Holley offers a competitive benefits package and describes a culture of enthusiasts, innovators, and problem-solvers.

Requirements

• 2–3 years of experience in sponsorships, partnership marketing, or brand partnerships.
• Proven track record of negotiating and activating sponsorships that deliver measurable brand and commercial outcomes.
• Strong commercial acumen, including the ability to evaluate opportunities based on brand fit, audience quality, and ROI.
• Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations.
• Experience working cross-functionally to integrate partnerships into broader marketing initiatives.

Nice To Haves

• Experience in automotive, motorsport, or enthusiast-driven categories.
• Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities.
• Experience working in a multi-brand or division-based organization.
• Familiarity with digital asset management (DAM) systems and content workflows.
• Existing relationships within the motorsport or automotive performance ecosystem.

Responsibilities

• Coordinate with creators, professional race teams, drivers, and sanctioning bodies to support sponsorship activations and fulfill product requests in exchange for contracted content and branded assets.
• Serve as a secondary point of contact for sponsored partners and their representatives, maintaining clear communication, timely follow-ups, and alignment on deliverables.
• Manage fulfillment and tracking of sponsored products, ensuring partners receive correct components on schedule and according to partnership agreements.
• Collaborate with partners to secure photos, videos, social posts, and event coverage that meet brand standards and can be used across marketing channels.
• Support relationship-building with teams and drivers through responsive, professional communication and positive partner experiences.
• Use partnership management tools and platforms to coordinate and track sponsorship campaigns and partner activities.
• Collect and analyze sponsorship performance data, including reach, engagement, and ROI, and help identify partnership value drivers.
• Compile performance insights, audience data, and market comparisons to support business cases for current and prospective sponsorships.
• Coordinate with internal stakeholders and external partners to ensure sponsorship deliverables are fulfilled, documented, and consistent with contractual agreements.
• Maintain organized records, track deliverables, and contribute insights to support contract execution and partner negotiations.
• Support sponsorship activations and go-to-market initiatives by aligning campaigns with influencers, motorsports events, racing series, and partner programs.
• Research trends and emerging opportunities across social media, motorsports, automotive enthusiast communities, influencers, racers, teams, and digital platforms.
• Collaborate with drivers, teams, and influencers to align with campaign objectives and develop and deploy coordinated content and promotional efforts.
• Integrate sponsorship assets into broader marketing campaigns and support consistent messaging across digital, social, event, and partner channels.
• Track and report sponsorship activation and partner campaign performance, providing insights and recommendations for future programs.
• Maintain awareness of industry trends, competitor sponsorships, and emerging opportunities in racing and enthusiast communities.
• Establish standards for capturing, organizing, and distributing sponsorship and influencer assets across the organization.
• Ensure partnership assets are stored, tagged, and accessible in digital asset management systems.
• Partner with division teams and coordinators to promote consistent asset management practices.
• Support enterprise-level partnerships by ensuring high-value assets are captured and scaled across campaigns.
• Represent Holley Performance Brands at sponsored events, race programs, and partner activations with a professional and consistent brand presence.
• Serve as an on-site liaison for sponsored drivers, teams, and partners, coordinating deliverables and asset visibility, including decals, displays, and product placement.
• Travel regularly to events, approximately one per month, and support key Holley flagship events such as LS Fest and Ford Fest, maintaining a flexible schedule for race weekends and activations.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match.
• Paid time off and 9 paid holidays.
• Employee Assistance Program (EAP).
• Company-paid life and short-term disability insurance.
• Employee discounts on Holley Performance Brands products, events, and partnerships.
• Education Assistance program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed