Affiliate Manager

12th Tribe•Los Angeles, CA

1d•$110,000 - $125,000

About The Position

The Affiliate Manager owns 12th Tribe’s affiliate and creator-commerce program end to end, from recruitment and activation through VIP retention. The role spans TikTok Shop, LTK, ShopMy, Amazon creators and emerging platforms, and focuses on building a community of creator and affiliate partners that supports predictable, growing revenue. It is a hands-on, relationship-first position for an entrepreneurial, self-directed person who can build a program from the ground up. The Affiliate Manager works daily in TikTok Shop Seller Center and Affiliate Center, affiliate platforms and creator tools, partnering with the Head of Influencer & Community, the performance team, Brand Marketing, agency partners and platform partners. The role owns network growth, VIP experiences, campaigns, creator briefs and content, forecasting and budgets, platform expansion, product seeding, reporting, and the use of AI tools in day-to-day work.

Requirements

An established, active network of fashion, lifestyle and beauty creators, top-tier affiliates, agencies and talent managers, plus direct relationships with platform partner teams.
A track record of bringing a personal network to a brand and turning it into revenue, with examples to share.
At least 5 years of experience in affiliate, creator, influencer, partnerships or social-commerce roles.
Hands-on TikTok Shop experience, including Seller Center and Affiliate Center.
Fluency in LTK, ShopMy and Impact.
Strong command of GMV, ROAS/iROAS, CAC and attribution, with the ability to interpret commission dashboards and make decisions from them.
Strong negotiation, communication and project-management skills, including the ability to present to and influence leadership.
Required experience using Claude regularly for work, including comfort with Projects, connectors, file analysis and artifacts.
Ability to use AI for creator research, vetting and prioritization; personalized outreach and briefs; and reusable workflow templates and automations.
Ability to exercise judgment about AI limitations, verify creator data and numbers, and maintain brand nuance and voice.

Nice To Haves

Experience in fashion, apparel, beauty or direct-to-consumer businesses.
Familiarity with Euka, Cruva, Unbox or Reacher.
Active creator status and affiliate experience; a creator’s perspective and mindset.

Responsibilities

Bring existing creator and affiliate relationships to 12th Tribe and activate them as revenue-driving partners within the first 90 days.
Build and scale the affiliate network from outreach through activation, retention and re-engagement.
Develop relationships with top-tier and VIP affiliates, including TikTok Shop creators, through direct outreach; identify and develop emerging talent.
Engage the creator community through channels such as Discord, Lark and TikTok Shop Affiliate Center, as well as webinars and in-person events.
Design a differentiated VIP experience using early access to drops, exclusive products, seeding, incentives and community events.
Build affiliate tiers that track progress from recruitment through activation and growth.
Plan and run affiliate campaigns and contests with defined KPIs aligned to the 360° marketing and promotional calendar.
Write personalized, data-driven creator briefs with Brand Marketing and the Influencer & Community team.
Analyze top-performing affiliate content to identify sales drivers and incorporate findings into creator briefs.
Film first-party content that models desired storytelling, styling and product education.
Own affiliate forecasting and pacing against monthly and quarterly GMV and revenue targets.
Manage sampling, commission and incentive budgets against ROI, ROAS and CAC goals; test commission structures and partner mix.
Apply TikTok Shop’s ACE framework and work with the performance team on attribution and incrementality.
Repurpose VIP affiliate content into UGC, Spark Ads and paid partnerships for Meta, TikTok and other channels.
Partner with the performance team to scale GMV Max and identify creators whose content can scale into paid campaigns.
Grow the program across LTK, ShopMy, Impact, Amazon creators and YouTube affiliates alongside TikTok Shop.
Test new affiliate and social-commerce platforms, diversify revenue, reduce platform risk, scale successful platforms and sunset unsuccessful ones.
Manage product seeding, including order placement, shipment tracking and personalized sends.
Serve as the main contact for affiliate agency and platform partners and hold them accountable to KPIs.
Deliver weekly, monthly and quarterly reporting with recommendations for leadership.
Use Claude and other AI tools for planning, analysis, briefs, outreach, SOPs and reports; use creator research and workflow tools to support operations, and verify AI-generated data and outputs before use.