Manager, Affiliate Marketing, Consumer Solutions

Labcorp•Durham, NC

6d•Hybrid

About The Position

Labcorp is seeking a Manager, Affiliate Marketing, Consumer Solutions to join its team in Burlington, NC or Durham, NC. The position has a hybrid schedule with at least three in-office days per week. Reporting to the Director of Consumer Acquisition, this role owns the strategy, execution, optimization, and expansion of Labcorp OnDemand’s affiliate marketing program to drive customer acquisition, revenue, and profitability. The role identifies, recruits, negotiates with, onboards, and manages affiliate partners across content publishers, commerce and review sites, health and wellness websites, loyalty and rewards partners, newsletters, strategic business partners, and emerging affiliate opportunities. The ideal candidate is relationship-oriented and analytical, with the ability to drive profitable growth and optimize channel performance. Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits, including medical, dental, vision, life, short- and long-term disability, 401(k), paid time off or flexible time off, tuition reimbursement, and an employee stock purchase plan. Employees scheduled for fewer than 20 hours, as well as casual, intern, and temporary employees, are eligible only to participate in the 401(k) Plan. Employees on a regular 7-on/7-off schedule receive the listed benefits except PTO or FTO.

Requirements

Bachelor’s degree.
Four or more years of experience in affiliate marketing, partnership marketing, performance marketing, or digital customer acquisition.
Strong understanding of CPA, CAC, ROAS, attribution, and performance measurement.
Proven ability to source, negotiate, and manage strategic partnerships.
Deep analytical skills and experience using performance data to drive investment decisions.
Exceptional project management and organizational skills.
Strong communication and stakeholder management capabilities.
Strong relationship-building skills and ability to establish productive partnerships with internal stakeholders and external partners.
Strategic thinking to identify growth opportunities and align initiatives with business objectives.
Effective verbal, written, and interpersonal communication skills, including the ability to influence stakeholders at all levels.
Results-oriented mindset with ownership, accountability, and focus on business outcomes.

Nice To Haves

One or more years of experience in healthcare, health and wellness, diagnostics, healthcare technology, or consumer regulated industries.
Understanding of healthcare consumer behavior and digital health trends.
Experience managing affiliate programs at a consumer-facing brand.
Experience with affiliate platforms such as Impact.
Experience managing affiliate network platforms and publisher relationships.

Responsibilities

Own the strategy, execution, and growth of Labcorp OnDemand’s affiliate marketing program to drive customer acquisition, revenue, and profitability.
Identify, recruit, negotiate with, onboard, and manage affiliate partners, including content publishers, commerce sites, health and wellness partners, loyalty programs, newsletters, and strategic business partners.
Develop and execute affiliate initiatives supporting product launches, seasonal campaigns, and key business objectives.
Evaluate partnership opportunities based on audience fit, projected reach, conversion potential, profitability, and incremental business impact.
Monitor and optimize affiliate performance across traffic, orders, revenue, customer acquisition, CAC, and ROAS targets.
Manage affiliate budgets, commission structures, forecasts, and promotional investments to maximize channel performance.
Analyze partner and program performance, identify growth opportunities, and recommend ways to scale high-performing partnerships.
Partner with analytics teams to ensure accurate tracking, attribution, and measurement of affiliate marketing efforts.
Collaborate with brand, creative, product marketing, legal, finance, and analytics teams to execute campaigns and ensure compliance with healthcare marketing guidelines.
Stay informed about industry trends, affiliate marketing best practices, and emerging partnership opportunities to improve program effectiveness.