Manager Affiliate Marketing

Hertz • Estero, FL

3d • Hybrid

About The Position

The Affiliate Marketing Manager at The Hertz Corporation will own and grow the affiliate channel as a driver of rental bookings and revenue across the Hertz, Dollar Car Rental, and Thrifty Car Rental brands. The role manages the Hertz affiliate program on CJ (Commission Junction) and direct relationships with large-scale partners, including Rakuten and Capital One Shopping, to generate incremental bookings, improve conversion, and grow revenue per booking. The manager recruits and optimizes travel-focused publishers such as travel content sites, loyalty and cashback programs, airline and hotel partners, metasearch and comparison sites, and coupon and deal publishers.

The position sits within the Global Paid Media & Advertising team and connects Marketing, Media, Promotions, and agency partners. It owns affiliate advertising operations, including budgeting and planning, content and offer management, performance tracking and forecasting, and executive reporting. The manager leads cross-functional work from planning through execution, evaluates investments against expected and realized business outcomes, and identifies opportunities to improve efficiency and incremental growth. The role also coordinates with European counterparts to share best practices and advance the program toward a single global standard, while continually improving the processes, tools, documentation, and governance used to manage affiliate investments.

This highly visible position calls for sound judgment, proactive communication, and independent execution. The manager is expected to anticipate business needs, identify and escalate risks, guide stakeholders toward resolution, and take accountability for work through completion. The role is required to work from the Estero, Florida, or Atlanta, Georgia, office at least three days per week. The salary range starts at $120,000 and is commensurate with experience.

Requirements

• 4–6+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with direct ownership of program revenue and partner relationships.
• Hands-on experience managing an affiliate program on CJ (Commission Junction), including publisher recruitment, commissioning, offer management, tracking, and reporting.
• Experience managing large direct partners such as Rakuten and/or Capital One Shopping, including commercial negotiation and placement buying.
• A track record of growing affiliate revenue and improving conversion, ideally measured by completed bookings or transactions, revenue per booking or transaction, and incremental ROAS.
• Strong commercial and negotiation skills, including structuring commission, placement, and bonus deals.
• Analytical skills, including comfort with Excel and analytics dashboards and the ability to diagnose conversion issues, compare revenue per booking, and make data-driven decisions.
• Deep understanding of affiliate tracking, attribution, and incrementality, including CJ reporting and troubleshooting tracking with Product and IT partners.
• Strong relationship-building and communication skills, including managing publisher contacts and presenting strategy and results to senior Marketing stakeholders.
• Ability to manage a promotional calendar, multiple partner workstreams, and competing priorities independently in a fast-paced environment.
• Expert proficiency in Microsoft Office, particularly Excel and PowerPoint.

Nice To Haves

• Travel, hospitality, car rental, airline, hotel, or online travel agency experience; e-commerce experience driving online bookings or transactions will also be considered.
• Experience working with Revenue Management, Pricing, or Yield teams on rate, offer, and inventory alignment.
• Understanding of traveler search, comparison, and car-rental booking behavior, including airport versus off-airport demand, trip length, and vehicle class.
• Working knowledge of loyalty and cashback economics and card-linked offers, including Rakuten and Capital One Shopping.
• Familiarity with affiliate brand compliance, trademark bidding policies, and coupon-code governance.
• Bachelor’s degree in Marketing, Finance, Business, or a related area preferred.

Responsibilities

• Manage the Hertz affiliate program on CJ end-to-end, including setup, publisher recruitment and approvals, commission structures, promotional offers, creative assets, product feeds, tracking and attribution, invoicing, and compliance.
• Lead direct partnerships with Rakuten and Capital One Shopping, negotiating commercial terms, commissions, placement purchases, cashback and card-linked offers, and co-marketing campaigns.
• Recruit, onboard, and grow travel publishers, and develop joint business plans with top partners to increase Hertz’s share of travel bookings.
• Optimize partner landing pages, offers, and promotional messaging to improve click-to-booking conversion, revenue per booking, rental days per booking, and ancillary product attachment.
• Own the affiliate promotional calendar and align offers with brand campaigns, travel peaks, weekend demand, and location-specific needs in partnership with Revenue Management and Pricing.
• Monitor affiliate performance and key metrics by publisher and partner; identify underperformers and scale effective activity.
• Enforce affiliate policies regarding trademark bidding, coupon-code use, and attribution; audit publishers for brand compliance, fraudulent activity, and low-quality traffic.
• Set and test commission tiers, manage placement fees within budget, and forecast affiliate revenue and costs for Finance and Marketing leadership.
• Coordinate with Media & Advertising, Digital E-commerce, Product, IT, Creative, Legal, Promotions, and Revenue Management on messaging, targeting, tracking, site experience, assets, partner terms, and seasonal offers.
• Run structured tests of commission incentives, bonus structures, exclusive codes, and landing-page experiences to increase confirmed rentals without eroding margin.
• Deliver weekly and monthly stakeholder reports on affiliate bookings, revenue, and pipeline, translating publisher activity into business impact.
• Own affiliate strategy and near- and long-term planning, affiliate network management, direct vendor prospecting, and process, tool, documentation, and governance improvements.
• Coordinate with European counterparts and share best practices to advance the affiliate program toward a global standard.

Benefits

• Up to 40% off the base rate of any standard Hertz rental
• Paid time off
• Medical, dental, and vision plan options
• Retirement programs, including 401(k) employer matching
• Paid parental leave and adoption assistance
• Employee Assistance Program for employees and family
• Educational reimbursement and discounts
• Voluntary insurance programs, including pet, legal/identity theft, and critical illness insurance
• Perks and discounts, including theme park tickets and gym discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed