Associate Marketing Planning Manager, Deposits

TD Bank•Wilmington, NY

2d•Onsite

About The Position

As part of TD’s Consumer Marketing department, the Associate Marketing Planning Manager serves as a strategic consultant and primary marketing contact to the Consumer Deposit Products and Payments business. The role builds relationships with business leaders and translates business, client, and product strategies into marketing strategies and plans using available marketing tactics, including digital and direct-to-consumer channels. The role works with internal and external marketing partners to develop plans, programs, and tactics that support business goals, improve client experience, and acquire, grow, and retain profitable client relationships. It also participates in agile pod activities such as sprint reviews and quarterly PI planning. The position oversees campaigns and project management for multiple products or an overall segment. It independently drives moderately complex projects and applies best practices to improve processes, products, and services while protecting the TD brand and delivering it in the customer experience. The role analyzes campaign results, develops forecasts and recommendations, and prepares insight-based presentations for senior leaders. It requires knowledge of consumer deposits or financial services marketing, business operations, and agile or pod-based environments. The role develops integrated marketing campaigns, briefs, creative and media strategies, and marketing plans; coordinates cross-functional teams and campaign execution; monitors performance and budgets; and uses data and insights to recommend actions. It also manages stakeholder relationships, resolves roadblocks, adheres to enterprise and regulatory requirements, manages risk and confidential information, and contributes to team development and a positive, inclusive work environment. The position is based in New York, New York, and the posting states 40 hours. It is not eligible for TD work visa support or sponsorship; applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Requirements

Undergraduate degree, relevant professional certifications or designations, or equivalent.
At least 5 years of relevant experience.
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, the banking industry, and product and customer markets.
Knowledge of current and emerging competitor and market trends.
Knowledge of the risk management environment, standards, and regulations.
Ability to manage a budget and work within budget constraints.
Ability to lead, plan, implement, and evaluate program or project activities to complete initiatives.
Sound judgment and effective oral and written communication skills.
Ability to collaborate, build relationships, work independently and as a team member, and handle confidential information with discretion.
Skill using analytical software tools, data analysis methods, reporting techniques, and computer applications including MS Office.
Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
Applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Nice To Haves

Deposits product marketing experience.
At least 5 years of experience at a prominent banking institution.
Bachelor’s degree in Marketing.
Deep specialized subject-matter expertise in marketing planning or line-of-business marketing.
In-depth or broad expertise in marketing and related disciplines, including creative development and market research.
Knowledge of factors that differentiate TD, the competitive landscape, and market and regulatory factors shaping the industry.
Ability to interpret business challenges and apply best practices to improve products, processes, or services.
Ability to provide direction, coaching, and leadership to teammates, particularly in marketing program management and creative development.
Demonstrated budget management experience.
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
Strong relationship-building and influencing skills.
Strong presentation and communication skills.
Experience in consumer deposits marketing or financial services marketing, including familiarity with agile or pod-based environments.
Experience analyzing campaign results, informing future strategies and forecasts, and developing insight-based presentations for senior leaders.

Responsibilities

Serve as a strategic marketing consultant and primary marketing contact for the Consumer Deposit Products and Payments business.
Translate business, client, and product strategies into marketing strategies, plans, programs, and tactics.
Build relationships and align with business leaders, stakeholders, internal and external marketing partners, and cross-functional teams.
Participate in agile pod activities, including sprint reviews and quarterly PI planning.
Oversee campaigns and project management for multiple products or an overall segment, driving projects from initiation through completion.
Develop integrated campaigns, campaign kickoffs, briefs, communication strategies, value propositions, creative briefs, and media strategies.
Gather and interpret demographic, attitudinal, behavioral, market, and customer data to inform marketing decisions.
Coordinate targeted and channel marketing and oversee execution of media and creative plans.
Monitor campaign objectives and results, take corrective action when needed, analyze past performance, and recommend ways to maximize return on investment.
Evaluate in-market activity through post-implementation reviews and communicate marketing results and value to stakeholders.
Manage project scope, timing, budgets, financial reporting, and resources; navigate roadblocks and lead multifunctional teams.
Use data, analysis, judgment, and insight to define problems, develop recommendations, and drive action.
Apply best practices to improve processes, products, services, and project delivery while protecting the TD brand and customer experience.
Manage workload and service levels; comply with enterprise frameworks, internal and external requirements, and regulatory expectations.
Identify and manage risks, protect confidential information, resolve or escalate high-risk issues, and maintain a culture of risk management and control.
Conduct research and analysis and support presentations and communications for management and broader audiences.
Maintain stakeholder relationships across business lines and control functions, and keep informed about emerging issues, trends, and regulatory requirements.
Participate in team development, knowledge sharing, mentorship, performance development, and cross-training; support a positive and inclusive work environment.
Domestic travel is occasional; international travel is never. Physical requirements include continuous sedentary work, sitting, multitasking, use of standard office equipment, concentration, reading, writing, and comprehension; occasional standing, walking, responding quickly to sounds, moving safely in confined spaces, lifting or carrying under 25 pounds, squatting, bending, and reaching forward.

Benefits

Health and well-being benefits
Savings and retirement programs
Paid time off, including vacation, flex, and holiday PTO
Banking benefits and discounts
Career development
Reward and recognition
Variable compensation and incentive awards, potentially including cash and/or equity awards through an incentive plan
Training programs
Online learning platform
Mentoring programs