Associate Marketing Planning Manager, Deposits

TD • Portland, ME

4d • $35 - $57 • Onsite

About The Position

The Associate Marketing Planning Manager serves as a strategic marketing consultant and primary contact to the Consumer Deposit Products and Payments business. The role translates business, client, and product strategies into marketing strategies and plans using available tactics, including digital and direct-to-consumer marketing. It partners with internal and external stakeholders to develop campaigns and programs that advance business goals, improve client experience, and acquire, grow, and retain profitable client relationships. The role participates in an agile pod, including sprint reviews and quarterly PI planning.

The position provides campaign oversight and project management for multiple products or an overall segment. It independently drives moderately complex projects and applies best practices to improve processes, products, and services in support of business strategy and planning, while protecting the TD brand in the customer experience. The role reviews campaign performance, informs future strategies and forecasts, and prepares insights-based presentations for senior leaders. It leads cross-functional campaign planning and execution, monitors results and budgets, identifies corrective actions, and communicates marketing impact.

The position is based in New York, New York, and is not eligible for TD work visa support or sponsorship. Applicants must be authorized to work in the United States without current or future need for TD sponsorship.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent.
• At least 5 years of relevant experience.
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, supported lines of business, the banking industry, and product and customer markets.
• Knowledge of current and emerging competitor and market trends.
• Knowledge of the risk management environment, standards, and regulations.
• Ability to manage a budget and work within budget constraints.
• Ability to lead, plan, implement, and evaluate program or project activities to complete initiatives.
• Sound judgment and the ability to make decisions.
• Effective oral and written communication skills.
• Ability to collaborate and build relationships.
• Skill in analytical software tools, data-analysis methods, and reporting techniques.
• Skill in computer applications, including MS Office.
• Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
• Ability to work successfully both independently and as a team member.
• Ability to handle confidential information with discretion.
• Must be authorized to work in the United States without current or future need for TD work visa sponsorship.

Nice To Haves

• Deposits product marketing experience.
• At least 5 years of experience at a prominent banking institution.
• Bachelor’s degree in Marketing.
• Deep specialized subject-matter expertise in marketing planning or line-of-business marketing.
• In-depth or broad expertise in Marketing and related disciplines, including creative development and market research.
• Knowledge of factors that differentiate TD, the industry competitive landscape, and market and regulatory factors shaping the industry.
• Ability to interpret internal and external business challenges and apply best practices to improve products, processes, or services.
• Ability to provide direction, coaching, and leadership to teammates, particularly in marketing program development and management and creative development.
• Demonstrated budget management experience.
• Ability to exercise independent judgment to solve technical, operational, and organizational challenges in the context of business objectives and priorities.
• Strong relationship-building skills and ability to influence others to adopt a new perspective.
• Strong presentation and communication skills.

Responsibilities

• Serve as a strategic marketing consultant and primary marketing contact for the Consumer Deposit Products and Payments business.
• Translate business, client, and product strategies into supporting marketing strategies and plans across available marketing tactics.
• Collaborate and negotiate with internal and external marketing partners to develop plans, programs, and tactics that achieve business goals and improve client experience.
• Participate in agile pod activities, including sprint reviews and quarterly PI planning.
• Oversee campaigns and manage projects for multiple products or an overall segment; lead projects of moderate to complex scope and risk.
• Develop integrated marketing campaigns and gather, integrate, and interpret target-audience demographic, attitudinal, and behavioral information.
• Translate marketing objectives and consumer insights into communication strategies, campaign briefs, value propositions, and proof points.
• Contribute to creative briefs, evaluate creative campaigns and media strategies, and oversee execution of tactical media and creative plans.
• Lead or contribute to cross-functional teams delivering campaign elements, including targeted and channel marketing.
• Monitor campaign results and objectives, take corrective action when needed, analyze past performance, and recommend ways to maximize return on investment.
• Evaluate in-market activity through post-implementation reviews and communicate marketing results and value to stakeholders.
• Manage projects from initiation to completion, navigating obstacles and coordinating stakeholders to deliver on time, on target, and on budget.
• Track and manage budgets and meet financial reporting requirements.
• Use data, analysis, judgment, and insights to define problems, make recommendations, and drive action.
• Apply best practices to improve processes, products, services, and project delivery.
• Manage workload and service requirements; adhere to applicable frameworks, policies, regulations, and risk controls.
• Conduct research and meaningful analysis, prepare presentations and communications, monitor emerging trends and regulatory requirements, and escalate risks or issues as appropriate.
• Build and maintain relationships with business partners and stakeholders, provide subject-matter guidance, share knowledge, and contribute to team development.
• Support a positive, fair, inclusive, and collaborative work environment and represent the business area and bank as a brand ambassador.

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
• Banking benefits and discounts
• Career development
• Reward and recognition
• Variable compensation or incentive awards, potentially including cash and/or equity awards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level