Senior Manager, Brand Marketing
CircleCI • San Francisco, CA3d
Marketing Manager Jobs
8,325 jobs found — updated daily
Marketing Manager
Harvard University • Cambridge, MA3d • HybridMarketing Operations Manager
Index Exchange • New York, NY3d • $100,000 - $125,000Marketing Content Manager
Bhired • Hollywood, FL3dMarketing Manager
Evolution • Philadelphia, PA3dF & B Marketing Manager
AccorHotel • Miami Beach, FL3dSenior Product Marketing Manager
Microsoft • Redmond, WA3d • $106,400 - $203,600Senior In-House Marketing Manager I
Hilton Grand Vacations • Orlando, FL3dSenior Product Marketing Manager
Google • Austin, TX3d • $171,000 - $247,000Sr. Manager, Marketing Technology & Operations
Icertis • Reston, VA3dMarketing Manager
The Michaels Organization • Fort Moore, GA3dMarketing Manager, Digital Content
Gibson Homewares • Commerce, CA3d • OnsiteInstitutional Marketing Program Manager
Fisher Investments • Tampa, FL3d • OnsiteCustomer Marketing Manager
Gc Ai • San Mateo, CA3d • RemoteSenior HRBP Manager
ServiceNow • West Palm Beach, FL4dCampaign Marketing Manager
GOVX • San Diego, CA4d • $85,000 - $100,000 • Hybrid- 🔥 New Job
Marketing Communications Manager
Eaton Corporation • Beachwood, OH4d • $113,000 - $165,000 • Hybrid Senior Product Manager
Xometry • North Bethesda, MD4dBrand Marketing Manager
Gallo • Chicago, NY4d • HybridLifecycle Marketing Manager
Vesync • Tustin, CA4d • Onsite
Senior Brand Marketing Manager
CircleCI•San Francisco, CA
About The Position
CircleCI is seeking a Senior Manager, Brand Marketing to guide the brand through its next chapter as the software development and delivery landscape changes. This is a strategic individual-contributor role on the Content team, reporting to the Senior Director of Marketing and Communications. The role works closely with Content and Visual Design, which together serve as an in-house agency for marketing. The person will steward the customer perspective and CircleCI’s copy, with a focused brand budget and leadership support. The role shapes brand strategy, positioning, and narrative; establishes the company’s voice across global touchpoints; and owns the quality of high-impact copy. It also enables marketing teams to create stronger content through guidelines, examples, and coaching. The Senior Manager partners closely with Visual Design, builds brand resources that are easy for teams to use, manages the brand budget and external creative support, and tracks brand health and measurable marketing outcomes.
Requirements
- 10+ years of experience in brand, product marketing, or creative marketing.
- Excellent writing demonstrated through work samples, including the ability to write both precise technical explanations and concise headlines while maintaining a consistent voice.
- Experience guiding an established brand through a period of change.
- Experience with positioning and messaging, including presenting both to executives.
- Experience enabling a distributed content model through guidelines, examples, and coaching.
- Experience influencing partners across a matrixed company and building a brand with focused resources.
- A track record of writing that improves measurable outcomes such as web conversion, pipeline growth, or campaign performance.
- Empathy for software developers and a feel for what matters to them.
- Ability to provide clear, constructive feedback and explain why writing or creative work does not meet the brand’s needs.
- Ability to collaborate across teams, value shared outcomes, and adapt ideas through feedback.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Nice To Haves
- Experience marketing to B2B, developer, or technical audiences.
- Agency experience or enthusiasm for agency-style pace, multiple internal clients, quick turnarounds, and shared credit.
- Coding experience is optional.
Responsibilities
- Shape CircleCI’s brand strategy, positioning, and narrative as the software development landscape changes.
- Own the company’s market positioning and carry its story across global touchpoints, including the homepage, broader web experience, events, sales communications, and paid advertising.
- Set the company’s voice, balancing personality with proof, and demonstrate its impact through conversion rates and other measurable results.
- Serve as the final reviewer for high-impact copy, including campaign concepts, launch headlines, and sales decks; write the most important pieces directly.
- Enable writers across marketing with guidelines, examples, and coaching, improving content without rewriting everything.
- Partner with Visual Design from the earliest stages of creative work, contribute to brainstorming, and provide constructive feedback.
- Learn the product, company, and developer audience by engaging with employees, developer communities, and competitors, and share those insights with the team.
- Create practical brand guidelines and assets that teams can use independently.
- Manage the brand budget, agencies, and freelancers.
- Track branded search, share of voice, developer sentiment, and the accuracy of information about CircleCI provided by AI assistants; report findings and adjust the approach.
- Present positioning and messaging to executives and influence partners across a matrixed company.
- Use AI as a tool while applying judgment to reject work that does not meet the mark.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
Job Search Resources
Career Resources
Build a Resume for Marketing Manager
The resume builder that gets results.
- Get clear feedback so you look as qualified as you are
- Align your resume with the job to get further in the process, faster
- Take the guesswork out of resume writing
