Marketing Manager Jobs

About The Position

Requirements

• Bachelor’s degree is required.
• Three years of experience in marketing, communications, or content creation.
• Experience in conducting market and demographic research.
• A proven competency in using social media including LinkedIn, Twitter, Facebook, YouTube, etc.
• Strong written communication skills.
• Knowledge of effective advertising mediums for target audiences based on geographic areas (national, regional, or local).
• Ability to create a robust candidate flow to the Company career website.

Nice To Haves

• Marketing/Communications, Public Relations, Advertising, or English is preferred.
• Previous recruitment experience preferred.
• Experience with CDL driver demographics preferred.
• Experience in a Customer Relationship Management System (CRM) preferred.
• Knowledge of HTML, website content management and graphic design preferred.

Responsibilities

• Develop and manage the national and regional employer brand promotion, career websites, landing page and marketing strategy for McLane teammate attraction and acquisition.
• Leverage the McLane employer brand through multiple sources such as social media, career website, and direct candidate campaigns to create prospective teammate flow for the Talent Acquisition group.
• Supervise the Talent Analyst Team; responsibilities include training and development, performance evaluation, setting and monitoring team production targets, and other supervisory responsibilities.
• Develop targeted candidate attraction strategies in conjunction with division leadership and regional talent acquisition specialists using multiple sources of data, spend and candidate analysis, competitor activity, etc.
• Ensure all candidate generation efforts align with overall talent acquisition strategy and business needs.
• Select and manage vendor relationships, including creative and digital agencies. Negotiate contracts on behalf of the Company with job boards, digital media agencies, and other vendors related to talent marketing.
• Prepare and present data to Distribution Center leadership including candidate activity, advertising performance, competitor data (related to talent acquisition), and budget reporting.
• Oversee the development and writing of posting profiles, and other advertising themes and messages; oversee the development of assets including digital, traditional, print, and video/photo assets.
• Develop and manage lead generation campaigns by talent marketing team and partner agencies.
• Develop and manage recruitment event strategy, such as on campus school Career Days or onsite hiring events at our Distribution Centers and locations.
• Ensure talent acquisition group is aware of corporate brand standards and OFCCP guidelines and that all McLane talent marketing complies with those standards and guidelines.

Benefits

• Day 1 Benefits: medical, dental, and vision insurance, FSA/HSA, and company-paid life insurance
• Paid time off begins day one.
• 401(k) Profit Sharing Plan after 90 days.
• Additional benefits: pet insurance, maternity/paternity leave, employee assistance programs, discount programs, tuition reimbursement program, and more!