Senior Product Marketing Manager - SMD

Microsoft•Redmond, WA
•$106,400 - $203,600

About The Position

Microsoft is seeking a Senior Product Marketing Manager to shape how small and medium-sized businesses (SMBs) understand and adopt AI. The role develops SMB positioning, messaging, and content strategy, explaining how Microsoft Copilot and agents can help businesses grow and generate value. It sits within Copilot Marketing and partners with senior executives, product marketers, writers and editors, engineers, product leaders, executive communications, analyst relations, and field and partner teams. The role carries Microsoft’s SMB AI story across executive communications, original research, product launches, web content, sales enablement, customer conversations, analyst briefings, and events. The successful candidate brings strong writing and communication skills, knowledge of SMB business and technology, and the ability to make complex AI capabilities accessible and relevant to SMB owners.

Requirements

  • Master's degree in Marketing, Computer Science, Business, or a related field and at least 3 years of experience in business; or bachelor's degree in one of these fields and at least 5 years of experience in business; or equivalent experience.
  • Professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work.
  • Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to SMBs.
  • Experience working across product, engineering, sales, and partner teams in a matrixed organization.

Nice To Haves

  • Master's degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field and at least 3 years of experience in business or journalism; or bachelor's degree in one of these fields and at least 5 years of experience in business or journalism; or equivalent experience.
  • Experience reporting on or writing about SMBs, entrepreneurship, or technology, with published work that makes those topics accessible to a broad audience.
  • Experience writing for or with senior executives, including speeches, bylines, or newsletters.
  • Product marketing experience with SMB customers in software or cloud, including positioning, messaging, go-to-market, competitive analysis, or analyst relations.
  • Working knowledge of how SMBs buy and adopt technology, including through partners and online channels.
  • Comfort with quantitative analysis, including reading usage and adoption data and testing assumptions behind value estimates.

Responsibilities

  • Define Microsoft's positioning for SMBs, including how its approach differs, how SMBs can begin and grow with AI, and the direction of its products.
  • Partner with inbound product marketing to align the SMB narrative with business priorities and product strategy.
  • Develop and refine SMB messaging that explains Copilot and agents in plain language and helps owners assess where to start and what AI can offer their business.
  • Drive category development for AI in SMBs and establish Microsoft as a leading voice on AI designed for businesses of this size.
  • Write and edit thought leadership for senior Microsoft leaders, including keynotes, newsletters, and blogs, in partnership with executive communications.
  • Shape original research about SMB AI adoption and its effects, using customer evidence, usage data, and research partners.
  • Own the SMB content strategy and editorial calendar across blogs, web, research, social, and events, and identify customer stories that illustrate the work.
  • Create go-to-market and sales enablement content, including launch narratives, talk tracks, and briefing documents for field and partner teams.
  • Lead SMB analyst engagement with the analyst relations team by briefing industry analysts, preparing spokespeople, and tracking how analysts, media, and competitors frame AI for SMBs.
  • Embody Microsoft's Culture & Values.
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