Senior Product Marketing Manager - SMD

Microsoft•Redmond, WA

1d•$106,400 - $222,600

About The Position

Microsoft is seeking a Senior Product Marketing Manager to shape how the small and medium-sized business (SMB) market understands AI. The role develops positioning, messaging, and content strategy for SMB, carrying Microsoft’s AI story from executive keynotes and original research to product launches, web content, and customer conversations. The position is part of Copilot Marketing and partners closely with senior executives, SMB product marketers, writers and editors, and Copilot engineers and product leaders. The role requires a strong writer and communicator with depth in business, technology, and the SMB market, including an understanding of how SMBs operate, buy, and grow and how AI creates opportunities and challenges for them. The position also shapes category development, original research, editorial planning, go-to-market and sales enablement content, and engagement with industry analysts. Microsoft describes its mission as empowering every person and organization to achieve more, and emphasizes growth mindset, innovation, collaboration, respect, integrity, accountability, and inclusion.

Requirements

Master’s degree in Marketing, Computer Science, Business, or a related field and 3+ years of business experience; or bachelor’s degree in those fields and 5+ years of business experience; or equivalent experience.
3+ years of professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work.
Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to SMBs.
Experience reporting on or writing about SMBs, entrepreneurship, or technology, with published work that makes these topics accessible to a broad audience.
Experience writing for or with senior executives, including speeches, bylines, or newsletters.
Product marketing experience with SMB customers in software or cloud, including positioning, messaging, go-to-market, competitive analysis, or analyst relations.
Working knowledge of how SMBs buy and adopt technology, including through partners and online channels.
Comfort with quantitative analysis, including interpreting usage and adoption data and testing assumptions behind value estimates.
Experience working across product, engineering, sales, and partner teams in a matrixed organization.

Nice To Haves

Master’s degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field and 3+ years of experience in business or journalism; or bachelor’s degree in those fields and 5+ years of experience in business or journalism; or equivalent experience.
Professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work.
Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to these businesses.
Experience writing about SMBs, entrepreneurship, or technology for a broad audience.
Experience writing for or with senior executives.
Product marketing experience with SMB customers in software or cloud.
Working knowledge of SMB technology purchasing and adoption, including partner and online channels.
Comfort with quantitative analysis of usage, adoption, and value estimates.
Experience collaborating with product, engineering, sales, and partner teams in a matrixed organization.

Responsibilities

Define Microsoft’s positioning for SMB, including its differentiated approach, how SMBs can get started and grow with AI, and product direction.
Partner with inbound product marketing to align the SMB narrative with business priorities and product strategy.
Develop and refine SMB messaging that explains Copilot and agents in plain language and helps business owners evaluate AI’s value.
Drive AI category development for SMBs and establish Microsoft as a leading voice on AI designed for businesses of this size.
Write and edit thought leadership for senior Microsoft leaders, including keynotes, newsletters, and blogs, in partnership with executive communications.
Shape original research on SMB AI adoption and its impact, using customer evidence, usage data, and research partners.
Own the SMB content strategy and editorial calendar across blogs, web, research, social, and events, and identify customer stories.
Create go-to-market and sales enablement content, including launch narratives, talk tracks, and briefing documents for field and partner teams.
Lead SMB analyst engagement with the analyst relations team by briefing industry analysts, preparing spokespeople, and monitoring analyst, media, and competitor narratives.
Embody Microsoft’s Culture & Values.