Senior Product Marketing Manager

Circuit•Austin, TX

About The Position

Circuit is an AI execution layer for the physical economy, helping industrial and manufacturing enterprises capture expert judgment and turn it into agents that perform complex technical work. The Senior Product Marketing Manager will shape how Circuit’s products are positioned, launched, and sold, owning messaging for core use cases and equipping Sales and Customer Success with the positioning, tools, and proof needed to win. This is a hands-on individual contributor role with end-to-end ownership of positioning and messaging, from customer and competitive research through launch, enablement, and website content. The role partners with Product on how products are presented and works with Sales and Customer Success to carry that story into customer engagements. The person will help establish Circuit’s launch framework, enablement system, and product marketing measurement, while contributing to broader marketing needs such as social, content, and executive ghostwriting.

Requirements

At least 4 years of B2B marketing experience, including at least 2 years in product marketing at a software company.
Experience owning positioning and messaging for a product or product line and working cross-functionally to bring it to market.
Experience running product and feature launches end to end, from messaging through enablement and customer communication.
Experience building sales enablement that sales representatives use.
Experience writing or rewriting product and solution pages around value-based messaging.
Experience running product communication or customer-facing programs and measuring their impact.
Excellent writing ability across formats, including web copy, release notes, and executive voice.
Clear, fast, versatile writing skills and the ability to adapt voice to different formats and audiences.
Commercial mindset and a strong instinct for what will help move a deal.
Resourceful, hands-on approach across strategy, research, writing, and execution.
Highly organized, with the ability to manage multiple launches, programs, and stakeholders at once.
Collaborative approach with Product, Sales, and Customer Success, and shared ownership of pipeline and results.
Curiosity about how industrial and manufacturing businesses work and willingness to learn buyers deeply.
Comfort with ambiguity and building in a fast-moving, early-stage environment.

Nice To Haves

Experience marketing a technical, AI, or workflow product.
Experience marketing to manufacturing, industrial, or other physical-economy industries.
Experience running a company social presence or ghostwriting for executives.
Experience at an early-stage company as an early or first product marketing hire.

Responsibilities

Own positioning and messaging for one or more core use cases, aligning Product, Sales, and Customer Success around a unified market narrative.
Build and run a repeatable framework for product and feature launches, covering launch tiering, messaging, asset creation, internal readiness, and customer communication.
Own customer-facing product communications, including release notes, feature announcements, and in-product messaging, and measure adoption.
Build sales and Customer Success enablement, including pitch narratives, talk tracks, battlecards, objection handling, demo stories, and new-rep onboarding.
Run the competitive program, including landscape tracking, battlecards, and sharing win/loss insights with Product and Sales.
Conduct voice-of-customer research through sales calls, customer interviews, and win/loss analysis, translating findings into messaging, proof points, and case studies.
Own use-case and solution-page copy on circuit.ai, using value-based messaging and partnering with Design on new pages.
Develop buyer personas for industrial and manufacturing roles and translate them into relevant messaging and content.
Contribute market, competitive, and customer input to pricing and packaging decisions.
Own Circuit’s social presence, including the content calendar, posts, cadence, and reporting.
Ghostwrite for founders and executives across LinkedIn, bylines, and speaking engagements.
Produce long-form content such as blogs, guides, and newsletters, managing freelancers or agencies as volume requires.
Support campaigns and events with copy and messaging.
Help define and report product marketing metrics, including adoption, enablement usage, pipeline influence, and web conversion.