Senior Product Marketing Manager
About The Position
Envoy is seeking a Senior Product Marketing Manager to help shape its position in the security workplace and visitor management technology market. The role drives go-to-market success through inbound work, including pre-launch strategy, research, and positioning, and outbound work, including go-to-market execution and sales-facing initiatives that drive pipeline. It requires strong cross-functional collaboration, ownership, and effectiveness as priorities shift in a fast-moving environment. This is an onsite position requiring at least four days per week, Monday through Thursday, at Envoy's San Francisco headquarters. The Product Marketing Manager works across marketing, product, sales, customer support, and customer success to develop market insights and product recommendations, plan and execute launches, create sales enablement, and measure performance.
Requirements
- 5 to 10 years of product marketing experience within a SaaS organization.
- Background in physical security, cybersecurity, or a related regulated or compliance-driven industry.
- Portfolio highlighting previous work or projects.
- Excellent writing, storytelling, and research skills.
- Ability to collaborate across marketing, product, sales, customer support, and customer success teams.
- Experience with inbound marketing, including pre-launch research and strategy, and outbound marketing, including go-to-market and sales-facing work.
- Previous sales enablement experience.
- Proven ability to use and build AI tools to support the product marketing function.
- Ownership mentality and comfort working in ambiguous, fast-changing environments.
- Ability to prioritize and meet deadlines.
- Ability to work onsite at the San Francisco headquarters at least four days per week, Monday through Thursday.
Responsibilities
- Conduct market, customer, and competitive research to shape positioning and messaging and inform product strategy.
- Influence the product roadmap by turning customer feedback, market trends, and competitive intelligence into actionable recommendations.
- Lead and support planning, launch, and cross-functional implementation of campaigns, products, and features.
- Develop and execute end-to-end go-to-market strategies for major product launches, including the narrative, launch tiering framework, and cross-functional workbacks.
- Conduct post-launch retrospectives for major launches and continually optimize the go-to-market playbook.
- Contextualize smaller feature updates within the broader product vision and coordinate with cross-functional teams to reinforce platform value for customers and buyers.
- Strategize and manage in-product communications to drive awareness, adoption, and early access programming.
- Support pricing and packaging analysis and develop recommendations.
- Create sales enablement materials, including decks, one-pagers, product and campaign training, sales and BDR sequences, and competitive intelligence.
- Support content and demo development for conferences, events, and tradeshows; moderate or participate in panels as needed.
- Present to internal teams and lead internal training sessions.
- Review customer feedback and make product recommendations.
- Support analysis of win/loss sales reports.
- Define and track KPIs related to campaign performance, product engagement, and pipeline contribution.
- Draft release notes and internal product update emails as needed.
Benefits
- Opportunity to partner and collaborate with talented people.
- Inclusive community where employees feel welcomed and cared for as people.
- Opportunity to help build, scale, and define a category for a growing business.
- Ability to make an immediate impact and take ownership of projects and tasks that move the organization forward.
- Exposure to all sides of the business.
- AI-forward culture.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
