Senior Product Marketing Manager

Lee Enterprises•Davenport, IA

About The Position

Lee Enterprises is seeking a Senior Product Marketing Manager to help new products and advertising initiatives created by its Content Monetization team reach their full potential across its network of local news brands through creative, sustained, organic promotion. Reporting to the Senior Director, Advertising Product, this role owns organic promotion across video, social, email, and other owned channels, working closely with paid media and subscriptions teams. The Senior Product Marketing Manager partners with the Senior Director to shape promotional strategy, contribute ideas, and independently bring plans to life by creating assets, executing campaigns end to end, and measuring results. The role brings new products to market through creative assets, launch plans, and ongoing promotion; creates marketing materials and promotional assets for new advertising products to support sales teams; and executes the video strategy by maintaining a creative playbook and coaching editorial teams on video use. It also improves social content by identifying successful layouts and themes, creating layouts with content automation tools, and helping newsrooms grow their social brands and posts across platforms using performance insights. Success means new products and advertising initiatives drive revenue growth and adoption, video inventory, views, and revenue increase, social reach and engagement expand, and newsrooms confidently apply video and social best practices. Portfolio or work samples are optional.

Requirements

At least 5 years of experience in product marketing, content marketing, digital marketing, or a similar role; media or publishing experience is ideal.
A track record of independently executing promotional plans from concept to results.
Strong working knowledge of video best practices, including vertical and short-form video across platforms.
Experience developing creative concepts and producing promotional assets, including social graphics, email, and short-form video.
Hands-on experience managing social media across multiple platforms.
Confidence using data to measure performance and refine an approach.
Excellent writing, communication, and project management skills.

Nice To Haves

Experience in local media, publishing, or a related industry.
Experience with content and social automation tools.
Experience with video syndication or video monetization.
Experience in B2B or advertising product marketing.
Portfolio or work samples (optional).

Responsibilities

Develop creative assets and launch plans to introduce new products to their audiences.
Build ongoing promotion to sustain product growth after launch.
Own curated social and email promotion for the brands, along with additional organic channels.
Create marketing materials and promotional assets for new advertising products to help equip sales teams to sell them.
Build and maintain the creative playbook that implements the video strategy on and off platform.
Coach editorial teams to incorporate video into stories, create their own video, and determine when original video is preferable to wire content.
Track social media layouts and themes that perform well.
Build new social layouts using content automation tools.
Help newsrooms grow their social brands and posts across platforms, guided by performance insights.
Measure performance and refine promotional approaches.
Execute promotional plans from concept through results and demonstrate impact.