US Marketing Manager Digital Health Solutions

Abbott • Lake Forest, CA

4d

About The Position

The U.S. Marketing Manager, Digital Health Solutions serves as the primary product authority and strategic marketing leader for Abbott’s Digital Health Solutions portfolio in the United States. The role leads portfolio strategy, market positioning, value proposition development, competitive differentiation, product messaging, commercial readiness, and sales enablement. It defines and maintains the portfolio’s vision and strategic narrative, supporting a consistent market story, customer adoption, and business growth.

The manager represents U.S. customer and market needs while partnering with global teams to shape portfolio direction and long-term roadmap priorities. The role also leads U.S. pricing, packaging, licensing, and solution-bundling strategies, and coordinates with commercial and cross-functional teams to improve adoption, portfolio penetration, and revenue growth. The position requires willingness to travel as needed. Abbott notes that the role involves prolonged sitting and keyboard use for at least half of the workday.

Requirements

• Bachelor’s degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or a related field.
• At least 5 years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.
• Ability to lead in a highly matrixed environment and influence without direct authority.
• Ability to translate complex technical capabilities into compelling customer value narratives.
• Willingness to travel as required.

Nice To Haves

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Responsibilities

• Lead U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Define portfolio value propositions, competitive differentiation, and go-to-market strategies to drive adoption and business growth.
• Represent the U.S. customer and market, partnering with global teams on portfolio direction and long-term roadmap priorities.
• Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.
• Lead U.S. pricing, packaging, licensing, and solution-bundling strategies.
• Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
• Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.
• Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams.
• Provide product expertise, competitive insights, and market intelligence to Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success.
• Foster cross-functional alignment to accelerate market adoption and maximize portfolio performance.

Benefits

• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to a bachelor’s degree.
• Career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager