US Marketing Manager Digital Health Solutions

Abbott • Lake Forest, IL

6d • $129,300 - $258,700

About The Position

The U.S. Marketing Manager, Digital Health Solutions serves as the primary product authority and strategic marketing leader for Abbott's Digital Health Solutions portfolio in the United States. The role leads portfolio strategy, market positioning, value proposition development, competitive differentiation, product messaging, commercial readiness, and sales enablement. The manager defines and maintains the portfolio’s overarching vision and strategic narrative, ensuring a consistent market story while driving customer adoption and business growth.

The position leads U.S. portfolio strategy and go-to-market planning, represents customer and market perspectives to global teams, and supports product launches and commercial readiness through training and sales enablement. It also leads pricing, packaging, licensing, and solution-bundling strategies, partnering with Finance, Commercial Leadership, global stakeholders, and U.S. commercial teams to increase adoption, portfolio penetration, and revenue growth.

Requirements

• Bachelor’s degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or a related field.
• 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.
• Demonstrated ability to lead in a highly matrixed environment and influence without direct authority.
• Ability to translate complex technical capabilities into compelling customer value narratives.
• Willingness to travel as required.

Nice To Haves

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Responsibilities

• Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Define portfolio value propositions, competitive differentiation, and go-to-market strategies that drive adoption and business growth.
• Represent the voice of the U.S. customer and market, partnering with global teams to shape portfolio direction and long-term roadmap priorities.
• Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.
• Lead U.S. pricing, packaging, licensing, and solution-bundling strategies.
• Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
• Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.
• Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams.
• Provide product expertise, competitive insights, and market intelligence to Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success.
• Foster cross-functional alignment to accelerate market adoption and maximize portfolio performance.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager