Marketing & Applications Manager AMS - Digital Health Solutions

Abbott • Lake Forest, CA

5d • $129,300 - $258,700

About The Position

The Marketing & Applications Manager AMS - Digital Health Solutions drives commercial success, market adoption, and customer engagement for the AMS portfolio. The role bridges Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop and execute go-to-market strategies that accelerate growth, strengthen customer value realization, and support competitive differentiation. It combines strategic marketing expertise with healthcare diagnostics and workflow solution knowledge to develop messaging, enable field teams, support product launches, and generate market demand. The role translates product capabilities into customer value propositions for pathology laboratories, health systems, and integrated delivery networks.

The position develops downstream marketing strategies, commercial tools, customer-focused content, integrated campaigns, and sales enablement resources. It supports product launches and commercialization planning, trains commercial teams, analyzes campaign and customer usage performance, and leads cross-functional initiatives. The role also contributes market, customer, and product insights to annual planning, forecasting, and strategic growth initiatives.

The position is based in Lake Forest, Illinois, United States. The listed base pay range is $129,300.00–$258,700.00, with possible variation by location. Travel willingness of up to 25% is required. The posting notes continuous sitting for prolonged periods (more than two consecutive hours in an eight-hour day) and keyboard use for at least 50% of the workday.

Requirements

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or a related field.
• At least 5 years of experience in product marketing, commercial marketing, solution applications, or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

Nice To Haves

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Responsibilities

• Develop and execute downstream marketing strategies to drive product adoption, utilization, and market growth.
• Partner with sales teams to create value propositions, commercial tools, and competitive positioning strategies.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities and refine messaging.
• Lead pricing, packaging, and promotional initiatives that support revenue growth and customer retention.
• Design and implement integrated campaigns across digital, email, events, and field marketing channels.
• Collaborate with customer success, sales, and marketing teams to increase customer engagement and application adoption.
• Create customer-focused content, including case studies, ROI stories, testimonials, and thought leadership materials.
• Support product launches by translating features and capabilities into customer benefits and commercialization plans.
• Drive cross-functional launch readiness, including training, messaging, sales enablement, and adoption tracking.
• Develop sales enablement resources, such as presentations, demos, ROI calculators, objection-handling guides, and competitive battlecards.
• Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
• Monitor and analyze campaign performance, customer usage trends, and commercial effectiveness to optimize results.
• Use data-driven insights to improve conversion rates, customer experience, and marketing performance.
• Partner across Product Management, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align commercial strategies and business objectives.
• Lead cross-functional initiatives from planning through execution while ensuring communication, stakeholder alignment, and timely delivery.
• Contribute to annual planning, forecasting, and strategic growth initiatives through market, customer, and product insights.

Benefits

• Career development opportunities with an international company.
• Potential to qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, described as an affordable and convenient path to a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager