Digital & AI Marketing Intern | US

Unisys•Whitpain Township, PA

About The Position

The Digital & AI Marketing Intern will assist with creating and activating AI-assisted digital marketing campaigns across social, search, email, website, and paid media channels. The role includes generating and editing content with generative AI tools, engaging with online communities, supporting paid advertising and website optimization, and tracking campaign performance with analytics tools. The intern will also support adoption of AI tools across the marketing team by piloting use cases, documenting prompts and workflows, and sharing practices that help streamline campaign development, launch, and monitoring. Other marketing tasks and projects may be assigned as needed. Applicants should be currently enrolled in a bachelor's or master's program in a relevant field and expect to graduate in Spring or Summer 2027. Prior experience in digital marketing, AI-driven projects, or related internships is a plus but is not required. The role may require access to export-controlled commodities and technology; applicants should be eligible for any required U.S. Government authorizations.

Requirements

  • Currently enrolled in a bachelor's or master's degree program in Marketing, Communications, Data Analytics, Information Systems, or a related field, with an expected graduation date in Spring or Summer 2027.
  • Strong written and verbal communication skills and attention to detail, including the ability to write clear prompts and critically edit AI-generated output.
  • Proficiency with digital marketing tools and platforms, including social media management tools, email marketing software, paid media platforms, analytics platforms, and generative AI tools.
  • Basic understanding of digital marketing principles and best practices, including awareness of AI's impact on content, targeting, and measurement, and responsible-use considerations.
  • Creative thinking and problem-solving abilities, with curiosity about experimenting with emerging AI tools and workflows.
  • Ability to work independently and collaboratively in a team environment.
  • Eligibility for any required U.S. Government authorizations if access to export-controlled commodities and technology is required.

Nice To Haves

  • Prior experience with digital marketing, AI-driven projects, or related internships.

Responsibilities

  • Assist in creating and activating AI-assisted digital marketing campaigns across social, search, email, website, and paid media channels.
  • Generate content for social media, blogs, email newsletters, and other digital platforms using generative AI tools while maintaining the brand voice.
  • Monitor and engage with the online community using social listening and sentiment analysis tools, and respond to comments, messages, and inquiries in a timely manner.
  • Help manage and optimize digital advertising campaigns, including Google Ads and LinkedIn Ads, using AI-driven bidding, audience targeting, and creative testing features.
  • Support updates and maintenance of the company website, using AI-assisted SEO and content optimization tools.
  • Track and analyze campaign performance metrics using Google Analytics, social media insights, and AI-powered analytics and reporting tools.
  • Support onboarding and adoption of AI tools across the marketing team by piloting use cases, documenting prompts and workflows, and sharing best practices.
  • Assist with other marketing tasks and projects as needed.
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