Digital Marketing Intern

ODL, Inc•Zeeland, MI
•Hybrid

About The Position

We are seeking a dynamic and enthusiastic Digital Marketing Intern to join the team. This position offers the opportunity to learn and gain valuable experience while contributing to the success of operations. The intern will create content and social media assets for marketing campaigns, assist with web and email marketing activities, and help track performance across social, email, and web channels. The role requires strong writing and attention to detail, a willingness to learn and think creatively, and flexibility in balancing changing tasks and deadlines.

Requirements

  • Must be currently enrolled at an accredited university and pursuing a bachelor's degree in marketing or a similar field.
  • Strong writing skills, with experience in both short-form and long-form content.
  • Ability to communicate effectively with multiple internal and external stakeholders.
  • Experience posting on Facebook, Instagram, LinkedIn, and YouTube.
  • Familiarity with social media scheduling tools such as Meta Business Suite, Metricool, Hootsuite, Sendible, or a comparable platform.
  • Desire to work in a corporate, B2B environment.
  • Ability to work on time-sensitive issues, meet deadlines, and balance multiple priorities.

Nice To Haves

  • Experience using email marketing and website tools such as HubSpot.
  • Experience with analytics platforms such as Google Analytics, Search Console, or similar dashboards.
  • Basic familiarity with SEO concepts.
  • Experience utilizing AI platforms such as Claude or Copilot.
  • Experience using design and editing tools such as CapCut and Canva.
  • Understanding of the millwork industry.

Responsibilities

  • Create short- and long-form content, including social media captions, emails, and blogs.
  • Create content and social media assets to supplement marketing campaigns and adapt messaging for different audience segments.
  • Assist the Digital Marketing Manager with building landing pages and basic website updates, and gain exposure to SEO fundamentals.
  • Assist with creating email templates and workflows and scheduling email communications.
  • Help maintain reporting dashboards tracking KPIs and performance across social, email, and web channels.
  • Check content for typos, broken links, and other inconsistencies before publishing.
  • Perform other duties as assigned.
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