Marketing Digital Intern

Werner Enterprises • Omaha, NE

1d

About The Position

Werner Enterprises offers an 11-week summer internship program designed to connect classroom learning with real-world experience. The paid internship includes dedicated job training and learning opportunities in a collaborative, inclusive environment. The position is located at the company's Corporate Headquarters in Omaha, Nebraska; some remote and off-site opportunities may be available. Paid housing or housing assistance may be available.

The intern will support digital marketing campaigns, analytics, events, content creation, and industry research. The program also includes development activities such as Lessons with Leaders sessions, a mentor program, intern activities, community support events, networking, and a summer project proposal and presentation.

Requirements

• Currently pursuing a bachelor's or master's degree in Marketing or a related field.
• A passion for marketing, branding, and communications.
• Ability to work in a fast-paced, dynamic environment.

Nice To Haves

• An interest in the transportation industry is a bonus.

Responsibilities

• Design, build, and execute targeted email marketing campaigns within Salesforce Marketing Cloud.
• Manage audience segmentation, data hygiene, and Journey Builder workflows to deliver personalized messaging.
• Track, analyze, and report on marketing campaign and website performance metrics, including open rates, click-through rates, and conversion rates, using marketing analytics tools.
• Conduct ongoing A/B testing of email copy, design layouts, and call-to-action buttons to optimize campaign performance.
• Partner with sales and operations teams to align lead scoring and customer data between Marketing Cloud and the core Salesforce CRM.
• Support company events through pre-campaign promotion, registration management, and on-site execution.
• Capture and edit multimedia content, including photos and short-form video from company events, for social and internal communications.
• Conduct industry research to inform articles, content strategy, and marketing initiatives.
• Translate campaign analytics into actionable insights to improve ROI across digital channels and live event activations.

Benefits

• Medical, dental, and vision plans
• 401(k) plan
• Stock purchase plan
• Paid time off
• Life insurance
• Disability plans
• Other optional supplemental coverage
• Paid housing or housing assistance may be available

What This Job Offers

• Job Type: Full-time
• Career Level: Intern