Digital Marketing Intern

Panasonic • Newark, NJ

7d

About The Position

Panasonic Eco Systems of North America is seeking an energetic and responsible Digital Marketing Intern to support its Digital Marketing team. The intern will gain hands-on experience supporting website updates, digital campaign execution, reporting and analytics, social media, and other digital marketing initiatives. The role is suited to someone interested in digital marketing, website management, paid media, social media, analytics, and content.

The intern will assist with website content management, search engine optimization, analytics and reporting, paid and organic digital campaigns, social media, and digital asset coordination. The position also includes research and support for other digital marketing projects. Occasional visits to the Newark office may be made when the schedule permits. The role is described as hybrid and onsite in the workplace information, but the specific workplace arrangement for this position is not stated.

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, Digital Media, or a related field.
• Strong interest in digital marketing, advertising, analytics, social media, and website management.
• Working knowledge of Microsoft Word, Excel, and PowerPoint.
• Ability to meet deadlines.
• Ability to work independently and collaboratively as part of a team.
• Comfort working in a fast-paced environment and managing multiple projects simultaneously.
• Strong attention to detail.
• Positive attitude, flexibility, and a problem-solving mentality.
• Strong organizational and writing skills.
• Strong technical, organizational, and communication skills.
• Strong interpersonal skills and ability to establish and maintain relationships.
• Ability to use impactful engagement and persuasion tactics to gain acceptance of ideas and commitment to actions supporting work outcomes.
• Valid authorization to work in the U.S.

Nice To Haves

• Familiarity with Google Analytics 4 (GA4), Google Ads, HubSpot, Looker Studio, or social media platforms; these are a plus but not required.

Responsibilities

• Assist with maintaining and updating website content using HubSpot and other website platforms.
• Support the creation, editing, publishing, and quality assurance of website content.
• Update product and other website pages, ensuring copy, images, specifications, links, and resource files are accurate.
• Assist with website updates related to new product launches and marketing campaigns.
• Support maintenance and quality assurance of dealer locator and Buy Now experiences.
• Assist with requesting, organizing, and maintaining digital assets.
• Assist with keyword research and on-page SEO.
• Review website content for SEO opportunities and basic best practices.
• Help optimize website copy, page titles, descriptions, links, and other content.
• Support SEO reporting and identify opportunities to improve organic search performance.
• Assist with monitoring website and digital campaign performance.
• Support reporting using tools such as GA4 and Looker Studio.
• Assist with tracking leads and campaign conversions.
• Compile data for monthly and ad-hoc performance reports.
• Help identify trends, insights, and opportunities for optimization.
• Support digital campaign setup, execution, quality assurance, and ongoing optimization.
• Assist with paid search, paid social, display, and other digital advertising initiatives.
• Support social media content scheduling and community management across multiple platforms.
• Assist with organic and paid social campaigns.
• Assist with creative and digital asset coordination for campaigns and product launches.
• Support short-form video and other digital content initiatives.
• Assist with lead distribution and campaign tracking.
• Conduct research and support other digital marketing projects as needed.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed