Digital & AI Marketing Intern | US

Unisys•Blue Bell, PA

About The Position

The Digital & AI Marketing Intern assists with creating and activating AI-assisted digital marketing campaigns across social media, search, email, the company website, and paid media. The intern creates digital content using generative AI tools to support drafting, ideation, and variant testing while maintaining the brand voice, and monitors online communities using social listening and sentiment analysis tools. The role also supports digital advertising campaign management and optimization, website updates and AI-assisted SEO, and tracking campaign performance with analytics tools. The intern helps the marketing team adopt new AI tools by piloting use cases, documenting effective prompts and workflows, and sharing best practices. Other marketing tasks and projects may be assigned as needed. The position is intended for a student currently enrolled in a bachelor's or master's degree program in a relevant field, with an expected graduation date in Spring or Summer 2027. The role may require access to export-controlled commodities and technology; applicants should be eligible for any required U.S. Government authorizations.

Requirements

  • Currently enrolled in a bachelor's or master's degree program in Marketing, Communications, Data Analytics, Information Systems, or a related field, with an expected graduation date in Spring or Summer 2027.
  • Strong written and verbal communication skills and attention to detail, including the ability to write effective prompts and critically edit AI-generated content.
  • Proficiency with digital marketing tools and platforms, including social media management tools, email marketing software, paid media platforms, analytics platforms, and generative AI tools.
  • Basic understanding of digital marketing principles and best practices, including how AI is affecting content, targeting, and measurement and responsible-use considerations.
  • Creative thinking, problem-solving skills, and curiosity about emerging AI tools and workflows.
  • Ability to work independently and collaboratively in a team environment.
  • Applicants should be eligible for any U.S. Government authorizations required for access to export-controlled commodities and technology.

Nice To Haves

  • Prior experience with digital marketing, AI-driven projects, or related internships is a plus, but not required.

Responsibilities

  • Assist in creating and activating AI-assisted digital marketing campaigns across social, search, email, website, and paid media channels.
  • Create social media posts, blogs, email newsletters, and other digital content using generative AI tools while maintaining the brand voice.
  • Monitor and engage with the online community, using social listening and sentiment analysis to identify trends and respond to comments, messages, and inquiries.
  • Help manage and optimize digital advertising campaigns, including Google Ads, LinkedIn Ads, and other paid media channels.
  • Support company website updates and maintenance, including AI-assisted SEO and content optimization.
  • Track and analyze campaign metrics using analytics tools and surface actionable insights.
  • Support onboarding and adoption of AI tools by piloting use cases, documenting prompts and workflows, and sharing best practices.
  • Assist with other marketing tasks and projects as needed.
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