Marketing and Communications Manager

Acadian Contractors•Abbeville, LA

About The Position

The Marketing and Communications Manager executes enterprise marketing and communications initiatives to strengthen company brands, promote capabilities and project experience, support strategic growth, and enhance the reputation of Acadian Contractors and BBI. The role maintains consistent branding and messaging across companies, business units, and locations while respecting each company’s identity. It develops marketing materials and content, supports public affairs and community relationships, and helps communicate significant projects and business initiatives. The manager partners with Business Development and leadership on strategic markets, customer pursuits, key accounts, and growth initiatives, and with Human Resources on recruiting, employer branding, and employee engagement. The position coordinates participation in industry and community events, manages multiple projects and creative resources, and provides day-to-day direction and coordination for the Marketing & Communications Specialist, with responsibilities assigned by Marketing leadership. The role also embraces Acadian F.I.R.S.T. values and supports the company’s health, safety, and environmental policies and processes.

Requirements

Strong written, verbal, and interpersonal communication skills and relationship-building ability.
Demonstrated experience developing professional marketing content, communications, presentations, and collateral.
Experience managing social media and digital marketing platforms, particularly LinkedIn.
Strong organizational, project management, and prioritization skills, including the ability to manage multiple projects, deadlines, and stakeholders.
Ability to travel to company locations, customer or industry events, community engagements, and other business activities as needed.

Nice To Haves

Bachelor’s degree in marketing, communications, business, or a related field.
At least 3 years of experience in marketing, communications, or a related field.
Experience in B2B, industrial, construction, manufacturing, engineering, energy, or professional services marketing.
Experience coordinating outside agencies, vendors, photographers, designers, and other creative resources.
Experience with community relations, public affairs, sponsorships, industry associations, or stakeholder engagement.

Responsibilities

Support the development and execution of enterprise marketing and communications strategies aligned with company priorities and growth objectives.
Maintain consistent branding and messaging across companies, business units, and locations while respecting each company’s identity.
Develop and manage marketing materials, presentations, company collateral, and internal and external communications.
Establish and maintain brand standards for logo usage, messaging, visual identity, and approvals.
Identify opportunities to strengthen brand awareness, communicate enterprise capabilities, and improve company positioning in target markets.
Support public affairs initiatives that strengthen the company’s reputation, visibility, and external stakeholder relationships.
Coordinate community engagement initiatives, sponsorships, local partnerships, and participation in relevant community and business organizations.
Build and maintain working relationships with community organizations, industry associations, educational institutions, workforce development groups, and economic development partners.
Support communications and engagement for major projects, company expansions, facility developments, milestones, and other significant business initiatives.
Coordinate with leadership on public-facing initiatives and obtain appropriate review and approval for sensitive or high-visibility communications.
Develop and manage content for company websites, LinkedIn, newsletters, and other communication channels.
Identify and promote company projects, capabilities, employee stories, milestones, and accomplishments, subject to customer confidentiality and applicable approvals.
Develop and maintain an enterprise content and communications calendar.
Coordinate photography, video, graphic design, and other creative assets.
Monitor digital content and recommend ways to improve reach, engagement, and brand visibility.
Partner with Business Development and leadership to support strategic markets, customer pursuits, key accounts, and growth initiatives.
Develop marketing materials for customer meetings, proposals, presentations, strategic accounts, and business development initiatives.
Assist in positioning and promoting enterprise capabilities across targeted industries and markets.
Support marketing and communications needs related to strategic initiatives, customer relationships, and company growth.
Help identify opportunities to promote the combined capabilities of Acadian Contractors and BBI where appropriate.
Partner with Human Resources on recruiting, employer branding, and workforce attraction initiatives.
Develop campaigns and content to attract skilled employees across company locations and markets.
Support employee recognition, internal communications, and engagement initiatives in coordination with Human Resources.
Promote company culture, career opportunities, and employee experiences through appropriate communication channels.
Evaluate and coordinate participation in industry events, conferences, trade shows, community events, and relevant business forums.
Recommend exhibiting, sponsorships, and attendance at strategic events based on business objectives and potential value.
Coordinate messaging, marketing materials, creative assets, and logistics for major events.
Partner with Business Development and leadership to align event participation with strategic business objectives.
Manage multiple marketing and communications projects from concept through completion.
Coordinate and manage outside agencies, photographers, designers, vendors, and other creative resources.
Establish project timelines, coordinate stakeholder input, and ensure deliverables are accurate and completed on schedule.
Coordinate requests and priorities from leadership, business units, Business Development, and Human Resources.
Provide day-to-day direction and coordination for the Marketing & Communications Specialist, with responsibilities assigned by Marketing leadership.
Recommend marketing approaches, tools, and opportunities based on company needs and business objectives.
Help align marketing resources and activities with enterprise priorities and business growth.
Embrace, lead, and demonstrate the “Acadian F.I.R.S.T.” Vision & Mission Statement as fundamental core values.
Demonstrate proactive safety processes, including JSA, Time Out, and TEAM BBS Observations, to support an incident-free workplace and advance the safety culture.
Follow HSE Management System policies, procedures, best practices, and client-specific site policies.
Be accountable for HSE results and support team members through coaching and mentoring.
Accept coaching and take ownership of improving HSE processes based on feedback and ongoing mentorship.
Perform other duties as assigned by the Director.