Communications and Marketing Manager

Louisiana State University

4d•Onsite

About The Position

The Communications and Marketing Manager supports the mission, visibility, and reputation of the LSU Paul M. Hebert Law Center through strategic communications, marketing, digital content, media outreach, and storytelling. Working in the Office of External Relations and reporting to the Director of External Relations, the manager develops and executes communications initiatives showcasing the Law Center’s faculty scholarship, academic programs, student achievements, alumni accomplishments, and contributions to Louisiana and the legal profession. The position works collaboratively with Law Center leadership, faculty, staff, students, alumni, and university communications partners to strengthen awareness of LSU Law among prospective students, the legal community, policymakers, media, alumni, donors, and the public. The manager produces content, maintains digital communications, coordinates marketing projects, and ensures consistent institutional messaging in accordance with LSU brand standards and communications policies. The role requires strong writing and editorial skills, marketing expertise, digital fluency, project management, and the ability to make complex legal and academic subjects accessible. It exercises independent judgment within established institutional priorities and communications protocols. The manager develops and publishes news stories, feature articles, profiles, announcements, newsletters, website content, and other communications; plans marketing initiatives and promotional campaigns; coordinates digital and print materials; and maintains website content and social media alignment in collaboration with the Alumni Engagement Manager. The position produces and coordinates multimedia storytelling, monitors digital and campaign metrics, promotes faculty scholarship and expertise, coordinates media inquiries with university communications personnel, supports stakeholder and institutional communications, and manages projects through planning, production, publication, and evaluation. It also monitors assigned project expenditures and coordinates vendor services as needed. The successful candidate should be able to work independently and collaboratively in a collegiate, teamwork-oriented environment, with strong service orientation, attention to detail, organization, analytical skills, and professional communication. The position is essential during emergencies or university closures and may assist LSU Marketing & Communications on crisis communications, including potentially working in LSU’s Emergency Operations Center.

Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, English, or a related field; the posting also states that a degree is not required if the candidate meets the required years of experience.
Three years of professional experience in communications, marketing, public relations, journalism, or a related field.
Experience managing digital content, social media, websites, and marketing or communications projects.
Demonstrated excellence in writing, editing, proofreading, and content development.
Strong organizational, interpersonal, analytical, and project management skills.
Ability to manage competing priorities, meet deadlines, and exercise independent professional judgment.
Ability to work effectively with stakeholders in a collaborative environment.
Ability to function in a collegiate, teamwork-oriented environment with a strong service orientation.
Self-motivation, excellent attention to detail, and superior organizational and analytical skills.
Strong communication and interpersonal skills, including the ability to communicate clearly, effectively, professionally, and in a timely manner.
Ability to work independently and as a collaborative team member.
Valid U.S. work authorization at the time of hire and throughout employment.

Nice To Haves

Experience in higher education, legal education, government, public affairs, or another complex institutional environment.
Five years of professional experience in communications, marketing, public relations, journalism, or a related field.
Familiarity with legal scholarship, the legal profession, public policy, or issues affecting Louisiana.
Experience with content management systems, web analytics, email marketing, and social media management platforms.
Experience producing photography, video, graphics, or other multimedia content.
Familiarity with institutional branding, accessibility standards, and digital communications best practices.

Responsibilities

Develop, write, edit, and publish stories, profiles, announcements, newsletters, website content, and other communications about the Law Center’s programs, people, scholarship, and impact.
Identify and develop stories about legal education, faculty research, student experiences, alumni achievements, and the Law Center’s contributions.
Translate complex legal, academic, and public policy topics into clear, accurate, engaging content for varied audiences.
Maintain an outreach calendar and coordinate communications development, review, approval, and distribution.
Ensure editorial accuracy, consistency of voice, and adherence to institutional standards.
Plan and execute marketing initiatives and promotional campaigns supporting visibility, reputation, recruitment, programs, events, faculty expertise, alumni engagement, and institutional initiatives.
Coordinate production of digital and print marketing materials, including brochures, presentations, graphics, and promotional campaigns.
Ensure communications reflect LSU’s brand identity and the distinctive character and mission of LSU Law.
Collaborate with university marketing and communications partners, designers, photographers, and vendors.
Maintain and improve website content for accuracy, relevance, accessibility, and alignment with institutional priorities.
Coordinate with the Alumni Engagement Manager to align social media content, publishing schedules, and audience engagement with institutional strategies.
Produce and coordinate digital storytelling, photography, video, and other multimedia content.
Monitor website traffic, social media engagement, email performance, and other metrics to evaluate effectiveness and inform future initiatives.
Promote faculty scholarship and service through mass email and social media channels.
Identify opportunities to promote faculty expertise and scholarship through news coverage, expert commentary, interviews, and other external communications.
Coordinate media inquiries and interview opportunities with faculty and Law Center leadership alongside appropriate university communications personnel.
Follow procedures for sensitive, high-profile, or crisis-related communications and refer matters to appropriate leadership.
Support communications with students, faculty, staff, alumni, donors, prospective students, legal professionals, and other stakeholders.
Collaborate with admissions, academic departments, career services, alumni relations, development, and other units to identify and communicate news, accomplishments, and opportunities.
Communicate the Law Center’s role in legal education, public service, access to justice, and the development of Louisiana’s legal profession.
Coordinate communications for institutional announcements, special initiatives, events, and other leadership priorities.
Manage multiple communications and marketing projects from concept through production, publication, and evaluation.
Coordinate project timelines, approvals, resources, and deliverables while maintaining quality and responsiveness.
Maintain content plans, project schedules, and communications records.
Evaluate campaign performance and recommend improvements based on engagement, analytics, and stakeholder feedback.
Monitor assigned project expenditures and coordinate vendor services as needed.
Assist LSU Marketing & Communications on communications matters during emergencies or crises, potentially including work in LSU’s Emergency Operations Center.