Marketing and Communications Manager

LifeBridge Community Services•Bridgeport, CT

About The Position

LifeBridge Community Services is a trauma-informed, community-centered nonprofit serving youth, adults, and families in the Greater Bridgeport community. The Marketing and Communications Manager shapes how clients, community partners, and funders see and engage with LifeBridge, owning the strategy and execution of digital and offline marketing, including the organization’s website. The role works closely with the Director of Advancement and colleagues across the organization. The manager develops and carries out an integrated marketing plan, manages email and social media, maintains the WordPress website, creates and oversees content, stewards the LifeBridge brand, and leads communications for events and campaigns. The position also tracks and reports channel performance, recommends improvements, and manages the marketing budget and vendor relationships in coordination with the Director of Advancement. The role requires working with sensitive subject matter, including mental health, and a commitment to ethical, trauma-informed storytelling and confidentiality. Work takes place in office, community, and partner settings, with regular interaction with staff, clients, donors, partners, and community stakeholders. Occasional evening and weekend work is required.

Requirements

Bachelor’s degree.
Demonstrated experience in digital marketing, including writing, design, email marketing, social media management, and analytics.
Experience developing marketing and communications materials for events, campaigns, and organizational initiatives.
Graphic design experience and proficiency with tools such as Adobe Creative Suite or Canva.
Strong writing and editing skills, with the ability to adapt tone for clients, community partners, donors, and the media.
Experience managing a brand and maintaining consistent messaging and visual identity.
Strong project management skills, including coordinating multiple projects, managing competing priorities, and meeting deadlines.
Comfort working with sensitive subject matter, including mental health, and commitment to ethical, trauma-informed storytelling.
Strong relationship-building and interpersonal skills.
Strong marketing, branding, and communications knowledge.
Strong written and verbal communication abilities.
Ability to balance competing priorities and manage multiple projects simultaneously.
Ability to sit, stand, walk, lift up to 25 pounds, and travel locally.
Sign a confidentiality agreement and adhere to applicable federal and state confidentiality laws, including HIPAA for protected health information and FERPA for student records.

Nice To Haves

Experience managing a website in WordPress.
Experience in a nonprofit, healthcare, or human services setting.
Experience with email marketing platforms such as Constant Contact and CRM or donor databases.
Bilingual or multilingual skills, especially Spanish, Haitian Creole, or French.
Experience supporting nonprofit fundraising efforts, including donor communications, sponsorship recognition, and fundraising events.

Responsibilities

Develop and carry out an integrated marketing plan, approved by the Director of Advancement, that supports client access, partnership, and fundraising goals across digital and offline channels.
Tailor messaging for clients and families, community partners, and funders.
Develop and implement public awareness campaigns to increase visibility of LifeBridge’s services and community impact.
Manage email marketing, including newsletters, fundraising campaigns, event promotions, audience segmentation, and automation.
Manage LifeBridge’s social media presence and implement strategies approved by the Director of Advancement across Facebook, Instagram, LinkedIn, and potentially other platforms.
Create and oversee a content calendar of stories, program updates, and organizational news, ensuring content is compassionate, accurate, and respectful of client privacy.
Manage the LifeBridge WordPress website, including content updates, new pages, event and news postings, and site organization; ensure accuracy, accessibility, and ease of navigation.
Monitor website performance and apply analytics and SEO best practices to improve visibility and user experience.
Coordinate with the outside web developer on larger design, technical, or security needs.
Write, edit, and commission content for web, email, social media, and print.
Coordinate development and production of the annual impact report and other reports, including content development, design, editing, and production.
Steward the LifeBridge brand and maintain a consistent voice and visual identity across materials.
Produce or oversee design work for flyers, reports, signage, event materials, and social graphics, working with freelancers or vendors as needed.
Lead marketing and communications for events, including the annual Community Symposium, fundraisers, and community engagement activities.
Develop and execute event promotional plans across social media, email, web, media outreach, and press releases.
Manage event communications, including speaker and sponsor announcements and registration campaigns.
Oversee production of event materials, including invitations, sponsorship packets, signage, slides, graphics, and sponsor recognition items.
Manage program book content, design, and production, coordinating deadlines with staff, sponsors, speakers, and vendors.
Ensure sponsor recognition commitments are accurately reflected across materials and channels.
Create post-event communications, including thank-you messages, recaps, sponsor acknowledgments, and impact highlights.
Track and analyze performance across email, social media, and the website, using data to refine strategy and improve results.
Report marketing outcomes and provide strategic and tactical recommendations to the Director of Advancement and senior leadership.
Manage the marketing budget and vendor relationships in coordination with the Director of Advancement.
Sign a confidentiality agreement and comply with applicable federal and state confidentiality laws, including HIPAA and FERPA.