Marketing and Communications Manager

ACADIAN CONTRACTORS INC•Abbeville, LA

About The Position

The Marketing and Communications Manager executes enterprise marketing and communications initiatives to strengthen company brands, promote capabilities and project experience, support strategic growth, and enhance the reputation of Acadian Contractors and BBI. The role works across companies, business units, and locations to maintain consistent branding while respecting each company’s identity. It develops marketing materials and communications, manages digital content and creative assets, supports business development and recruiting, coordinates events and community engagement, and manages projects and external creative resources. The position also provides day-to-day direction and coordination for the Marketing & Communications Specialist, with responsibilities assigned by Marketing leadership, and performs other duties as assigned by the Director. The role supports the company’s HSE culture by demonstrating Acadian F.I.R.S.T. values, implementing proactive safety processes, following HSE and client-specific policies, taking accountability for HSE results, and continually improving through coaching and mentorship. The position is located in Abbeville, Louisiana, and may require travel to company locations, customer or industry events, community engagements, and other business activities as needed.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field preferred.
Minimum of 3 years of experience in marketing, communications, or a related field preferred.
Strong written, verbal, and interpersonal communication and relationship-building skills.
Demonstrated experience developing professional marketing content, communications, presentations, and collateral.
Experience managing social media and digital marketing platforms, particularly LinkedIn.
Strong organizational, project management, and prioritization skills, with the ability to manage multiple projects, deadlines, and stakeholders.
Ability to travel to company locations, customer or industry events, community engagements, and other business activities as needed.
Commitment to following HSE Management System policies, procedures, best practices, and client-specific site policies.

Nice To Haves

Experience in B2B, industrial, construction, manufacturing, engineering, energy, or professional services marketing is strongly preferred.
Experience coordinating outside agencies, vendors, photographers, designers, and other creative resources.
Experience with community relations, public affairs, sponsorships, industry associations, or stakeholder engagement.

Responsibilities

Support the development and execution of enterprise marketing and communications strategies aligned with company priorities and growth objectives.
Maintain consistent branding and messaging across companies, business units, and locations while respecting each company’s identity.
Develop and manage marketing materials, presentations, company collateral, and internal and external communications.
Establish and maintain brand standards, including logo usage, messaging, visual identity, and approvals.
Identify opportunities to strengthen brand awareness, communicate enterprise capabilities, and improve company positioning in target markets.
Support public affairs initiatives and coordinate community engagement, sponsorships, local partnerships, and participation in relevant organizations.
Build and maintain relationships with community organizations, industry associations, educational institutions, workforce development groups, and economic development partners.
Support communications and engagement surrounding major projects, expansions, facility developments, milestones, and other significant business initiatives.
Coordinate with leadership on public-facing initiatives and obtain appropriate review and approval for sensitive or high-visibility communications.
Develop and manage content across company websites, LinkedIn, newsletters, and other communication channels.
Identify and promote company projects, capabilities, employee stories, milestones, and accomplishments, subject to customer confidentiality and applicable approvals.
Develop and maintain an enterprise content and communications calendar.
Coordinate photography, video, graphic design, and other creative assets; monitor digital content and recommend ways to improve reach, engagement, and brand visibility.
Partner with Business Development and leadership to support strategic markets, customer pursuits, key accounts, and growth initiatives.
Develop marketing materials for customer meetings, proposals, presentations, strategic accounts, and business development initiatives.
Assist in positioning enterprise capabilities across targeted industries and markets and promote the combined capabilities of Acadian Contractors and BBI where appropriate.
Partner with Human Resources on recruiting, employer branding, workforce attraction, employee recognition, internal communications, and engagement initiatives.
Develop campaigns and content to attract skilled employees and promote company culture, career opportunities, and employee experiences.
Evaluate and coordinate participation in industry events, conferences, trade shows, community events, and relevant business forums.
Support recommendations about exhibiting, sponsorships, and attendance at strategic events, and coordinate event messaging, materials, creative assets, and logistics.
Manage multiple marketing and communications projects from concept through completion, coordinating timelines, stakeholder input, and accurate, timely deliverables.
Coordinate and manage outside agencies, photographers, designers, vendors, and other creative resources.
Coordinate requests and priorities from leadership, business units, Business Development, and Human Resources.
Provide day-to-day direction and coordination for the Marketing & Communications Specialist, with responsibilities assigned by Marketing leadership.
Recommend marketing approaches, tools, and opportunities based on company needs and business objectives, and help align marketing resources and activities with enterprise priorities and growth.
Embrace, lead, and demonstrate Acadian F.I.R.S.T. values; implement proactive safety processes; adhere to HSE and client-specific policies; take accountability for HSE results; coach and mentor team members; and accept coaching to improve HSE processes.
Perform other duties as assigned by the Director.