Marketing Senior Manager - Accenture Edge

Accenture•Chicago, IL

About The Position

As Marketing Senior Manager for Accenture Edge globally, you will contribute across the full marketing agenda, including strategy, partner engagement, content, demand generation, and performance. Accenture Edge serves mid-market companies with revenues between $300 million and $3 billion, helping them use AI and technology to compete at a new level. The role calls for significant marketing experience, sound judgment, ownership, and a collaborative approach to help the team navigate complexity and achieve strong outcomes with limited guidance. You will work with business stakeholders and technology partners to create and execute marketing plans, strengthen market positioning, reach mid-market buyers, and contribute to qualified pipeline. You will also help the global marketing team deliver consistent outcomes through collaboration, coaching, measurement, and operational discipline.

Requirements

At least 10 years of B2B marketing experience.
At least 5 years of marketing experience supporting technology products, services, or solutions.
Experience with CRM and marketing automation platforms.
Ability to set an AI-first direction for a team and embed intelligent tools across the marketing function.
Comfort with marketing analytics, attribution modeling, and performance dashboards.
Strong stakeholder management skills and ability to operate and build relationships at senior levels in a matrixed organization.
Creativity, flair, and innovation in achieving differentiation.

Nice To Haves

Expertise in mid-market, demand generation, and partner or ecosystem marketing.
Full-funnel marketing experience across events, social media, email, direct mail, and digital channels.
Proven track record building and scaling high-performance global marketing teams.

Responsibilities

Translate Accenture Edge priorities into marketing strategies, plans, and programs across acquisition, growth, retention, and reputation.
Represent clients, their challenges, and business goals in targeting, segmentation, campaign planning, and activation.
Build and manage joint marketing plans with priority technology partners, including co-marketing, joint go-to-market moments, market development funds, and differentiated market approaches.
Develop and apply Accenture Edge messaging across market positioning, buyer journeys, solution narratives, content, and seller enablement.
Build and manage core content assets, business rhythms, acquisition stories, and client moments, tailoring them for channels, partners, and local markets.
Deliver integrated demand generation programs across campaigns and market units to reach mid-market buyers and contribute to qualified pipeline.
Collaborate across the global marketing team, share experience, coach others, and help deliver strong, consistent outcomes.
Measure marketing against agreed-upon metrics and use data and analytics to identify insights and drive continuous improvement.
Support budget management, business cases, approvals, and operational discipline.