Marketing Manager

Smiths Group•Romeoville, IL

About The Position

The Marketing Manager supports the planning, execution, and measurement of marketing initiatives for the Industrial Hose Business Group. The role coordinates product marketing activities; develops and supports go-to-market strategies; manages digital and print marketing content; supports trade shows and customer events; and advances lead generation and brand awareness. The position works with Product Management, Sales, Engineering, Customer Service, and Business Leadership to identify market opportunities, position products, and execute strategies that support revenue growth and market expansion. The position may be worked from Springfield, Massachusetts; Romeoville, Illinois; or Houston, Texas. The role supports marketing for new product launches, product line extensions, and strategic growth initiatives. It helps identify target markets, customer segments, value propositions, and channel strategies; evaluates market opportunities, customer needs, industry trends, and competitive positioning; develops product messaging and campaigns; coordinates launch activities; tracks go-to-market effectiveness; and supports strategic marketing plans aligned with business goals. The Marketing Manager coordinates marketing collateral and content, including brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content, ensuring materials are accurate and follow brand standards. The role develops technical and customer-focused content, assists with websites and digital platforms, maintains product information and marketing assets, and coordinates updates to technical documentation. It also conducts market research and competitive analysis. The position coordinates trade show, conference, customer event, and distributor meeting logistics, including vendors, timelines, promotional materials, and budgets, and supports pre-event marketing and post-event follow-up. It supports email, social media, content marketing, and lead generation initiatives; monitors website analytics and campaign performance; and prepares reports and recommendations. The role also develops customer-facing content and sales tools, supports distributor marketing programs, maintains marketing resource libraries, manages project deadlines, coordinates with external agencies and vendors, and assists with budgets, purchase orders, reporting, and metrics.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
3–5 years of marketing, product marketing, communications, or project coordination experience.
Strong understanding of marketing principles, product positioning, and go-to-market planning.
Excellent communication, analytical, and project management skills.

Nice To Haves

Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing.

Responsibilities

Support development and execution of go-to-market strategies for product launches, product line extensions, and strategic growth initiatives.
Partner with Product Management, Sales, Engineering, and Business Leadership to identify target markets, customer segments, value propositions, and channel strategies.
Evaluate market opportunities, customer needs, industry trends, and competitive positioning to support business growth.
Develop product messaging and marketing campaigns that communicate product differentiation and customer value.
Coordinate cross-functional product launch and commercialization activities.
Track go-to-market effectiveness and recommend improvements to market penetration and customer engagement.
Support strategic marketing plans aligned with business goals and growth objectives.
Coordinate development and distribution of brochures, catalogs, datasheets, presentations, videos, email campaigns, and digital content.
Ensure marketing collateral is accurate and aligned with branding standards; develop technical and customer-focused content.
Assist in managing websites and digital platforms.
Maintain product information, specifications, images, and marketing assets, and coordinate technical documentation and literature updates.
Conduct market research and competitive analysis.
Coordinate logistics for trade shows, conferences, customer events, and distributor meetings, including vendors, timelines, promotional materials, and budgets.
Support pre-event marketing and post-event follow-up.
Support email marketing, social media, content marketing, and lead generation initiatives; monitor analytics and campaign performance and provide reports and recommendations.
Develop customer-facing content and sales tools, support distributor marketing programs, and maintain marketing resource libraries.
Manage multiple projects and deadlines and coordinate with agencies, designers, printers, and vendors.
Assist with budgets, purchase orders, reporting, and metrics.