Marketing Manager
Vail Resorts • Broomfield, CO4d • Hybrid
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Marketing Manager - Growth & Lift Revenue
Vail Resorts•Broomfield, CO
•Hybrid
About The Position
The Marketing Manager, Growth & Lift Revenue is a commercially minded, data-driven marketer responsible for identifying growth opportunities across Vail Resorts' key Lift revenue products. The role connects guest strategy, business performance, and go-to-market execution, translating business objectives into actionable marketing strategies that drive measurable impact. The manager leads through partnership rather than direct management, using customer insights, analytics, experimentation, and cross-functional leadership to evaluate opportunities, develop recommendations, and influence decisions across the guest journey. The role requires ownership, strategic thinking, and the ability to build alignment while balancing guest needs with business objectives. Experience in retention, loyalty, lifecycle marketing, or revenue growth strategies is valued, and responsibilities may flex as business priorities evolve. This is a year-round, full-time position with expected total compensation of $89,348 to $115,000 plus an annual bonus. For Broomfield-based roles, Vail Resorts offers a hybrid work environment: employees must live within 50 miles of the office and work on-site Tuesday through Thursday, with flexibility to work off-site Monday and Friday. Work location policies and arrangements may change at the company's discretion.
Requirements
- Four-year college degree required.
- Five years of marketing work experience.
- Experience developing strategic briefs and leading cross-functional alignment across diverse stakeholder groups.
- Strong written and verbal communication skills, with the ability to adjust messages to the audience and communicate effectively at all organizational levels.
- Excellent interpersonal and relationship management skills, including the ability to lead through influence.
- Ability to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization.
- Solution-oriented mindset, strong problem-solving skills, and comfort with ambiguity.
- Ability to thrive in a dynamic, fast-paced environment.
Nice To Haves
- Marketing or business emphasis in a four-year college degree.
- Customer retention or loyalty-specific experience.
- Experience in retention, loyalty, lifecycle marketing, or revenue growth strategies.
Responsibilities
- Develop and recommend strategies to improve guest retention, loyalty, revenue growth, and long-term customer value in partnership with product, marketing, analytics, pricing, and business teams.
- Translate business objectives, guest insights, performance trends, and strategic priorities into actionable marketing plans and strategic briefs that guide cross-functional execution.
- Lead briefing, alignment, and prioritization discussions across channel, brand, creative, analytics, loyalty, and business stakeholders.
- Monitor business performance, guest behavior, and market dynamics to identify risks and opportunities, develop recommendations, and influence business decisions.
- Partner with cross-functional teams to design, test, and optimize growth initiatives, using experimentation and analytics to evaluate effectiveness and inform future investment decisions.
- Independently identify opportunities, build alignment, and drive work forward in ambiguous environments while balancing strategic planning, analysis, stakeholder management, and execution support.
Benefits
- Annual bonus
- Free employee ski passes
- Discounted lift tickets for friends and family
- Free ski lessons
- Employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) retirement plan
- Employee Assistance Program
- Training and professional development
- Health insurance, including medical, dental, and vision plans (eligibility details apply)
- Free ski passes for dependents
- Critical illness and accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
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