Manager, Front Store Category Marketing Strategy

CVS Health • Woonsocket, RI

3d

About The Position

CVS Health is seeking a marketing leader to support Front Store category growth through omni-channel marketing solutions. The role develops and executes strategies across paid, owned, and earned channels to grow customer engagement and retail trips, and ensures initiatives deliver business and consumer outcomes on time and on strategy. The position reports to the Sr. Manager, FS Marketing Strategy and collaborates with teams including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, CMX, Store Operations, Finance, Legal, and external agencies.

The manager supports category growth marketing by developing competitive analyses, using analytics to recommend campaign optimizations, creating strategy materials, and leading execution across channels. The role develops insight-led briefs, measures campaign performance, identifies growth opportunities, supports annual marketing plans, and ensures marketing materials meet brand and legal guidelines. It also requires strong cross-functional partnership, sound judgment, and awareness of retail and marketing trends.

Requirements

• 3–5+ years of marketing experience with a strong foundation in business, retailer, and consumer understanding.
• 2+ years of retail marketing or retail agency/strategy experience.
• 1+ years of digital marketing experience.
• A record of collaborative work with internal and external business partners to deliver positive ROI results.
• Creative critical-thinking and problem-solving ability, including incorporating new learnings into plans and acting decisively and independently.
• Ability to work creatively and analytically in a problem-solving environment.
• Intellectual curiosity about customers, the customer journey, and customer experience.
• Self-motivation and capacity to perform in a demanding, performance-driven environment.
• Excellent written and oral communication skills for diverse audiences.
• Strong PC skills, including Microsoft Word, Excel, and PowerPoint.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• 1+ years of brand or category management experience.
• 1+ years of shopper marketing experience.
• MBA.

Responsibilities

• Partner in developing marketing strategy through competitive analysis, analytics-based campaign recommendations, and materials communicating strategy to internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned, and paid channels.
• Develop insight-led briefs that define target audiences, customer propositions, desired behaviors, messaging, channel roles, and success measures.
• Manage collaborative relationships with organizational business partners to ensure marketing initiatives meet deadlines.
• Measure campaign success and support optimization using analytics.
• Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities and recommend changes to audiences, messages, offers, channel mix, and investment.
• Understand channel technical specifications and advise creative teams on producing content to those specifications.
• Proactively anticipate project needs and independently execute projects and initiatives.
• Negotiate compromises and manage challenging conversations and relationships across teams in a positive, collaborative manner.
• Ensure marketing materials align with strategy and comply with marketing, brand, and legal guidelines.
• Stay informed about retail and marketing industry trends and identify best practices to influence marketing strategies.
• Support annual marketing plans and define key initiatives for ongoing category growth campaigns.

Benefits

• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.
• Eligibility for a CVS Health bonus, commission, or short-term incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager