Manager, Front Store Category Marketing Strategy

CVS Health•Chicago, IL

4d•$66,330 - $159,120

About The Position

CVS Health is seeking an innovative marketing leader to help grow its Front Store business through omnichannel marketing solutions. The Manager, Front Store Marketing Strategy – Category Growth supports marketing initiatives across paid channels such as digital, search, social, radio, and TV; owned channels such as email and in-store; and earned channels such as influencers. The role focuses on increasing customer engagement and retail trips while delivering business and consumer outcomes on time and in line with strategy. Working closely with the Sr. Manager, FS Marketing Strategy and cross-functional partners, this manager develops and executes category growth marketing strategies, supports annual marketing plans, and uses customer, category, competitive, loyalty, media, and campaign-performance insights to identify opportunities and optimize campaigns. The position reports to the Sr. Manager, FS Marketing Strategy and collaborates with teams including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, CMX, Store Operations, Finance, Legal, and external agencies.

Requirements

3–5+ years of marketing experience with a strong foundation in business, retailer, and consumer understanding.
2+ years of retail marketing or retail agency/strategy experience.
1+ years of digital marketing experience.
Proven ability to work collaboratively with internal and external business partners to deliver positive ROI results.
Creative critical-thinking and problem-solving skills, including the ability to incorporate new learnings into existing plans and act decisively and independently.
Ability to work creatively and analytically in a problem-solving environment.
Intellectual curiosity about customers, the customer journey, and customer experience.
Self-motivation and capacity to function in a demanding, performance-driven environment.
Excellent written and oral communication skills for diverse audiences.
Strong PC knowledge, including Microsoft Word, Excel, and PowerPoint.
Bachelor’s degree or equivalent experience.

Nice To Haves

1+ years of brand or category management experience.
1+ years of shopper marketing experience.
MBA.

Responsibilities

Partner with the Sr. Marketing Manager and business partners to develop marketing strategy, prepare competitive analysis, use analytics to recommend campaign optimizations, and communicate strategy to internal and external partners.
Lead execution of marketing strategies and tactics across earned, owned, and paid channels.
Develop insight-led briefs that define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures.
Manage collaborative relationships with business partners to ensure marketing initiatives meet deadlines.
Measure campaign success and support optimization using analytics.
Synthesize customer, category, competitive, loyalty, media, and campaign-performance insights to identify growth opportunities and recommend changes to audiences, messaging, offers, channel mix, and investment.
Ensure content and creative meet channel technical specifications.
Anticipate project needs and independently execute projects and initiatives.
Negotiate compromises and manage relationships up, across, and down teams in a positive, collaborative manner.
Ensure marketing materials are on-strategy and comply with marketing, brand, and legal guidelines.
Stay informed about retail and marketing trends to identify best practices and influence marketing strategies.
Support annual marketing plans and define key initiatives for ongoing category growth campaigns.