Field Marketing Manager

CrossCountry Consulting • Boston, MA

3d

About The Position

The Field Marketing Manager supports the Marketing practice by developing and executing tailored, multi-channel marketing plans that align with the firm’s marketing and communications strategy and market business priorities. The role leads local execution of national campaigns, builds brand awareness, partners with practice and market leaders to support pipeline and cross-selling goals, and manages market and event budgets. It also owns signature and high-touch events from planning through delivery, tracks campaign and event performance, and coordinates with the other Field Marketing Manager to maintain consistency and share best practices across markets.

The position also provides marketing expertise and insights to clients, monitors industry trends, supports project administration, and builds strong client relationships. The manager mentors and develops team members, contributes to hiring and retention, and helps develop and implement firm-approved AI-enabled solutions in accordance with data protection, intellectual property, professional standards, and client policies. Limited travel to assigned markets and events is required.

Requirements

• At least 7 years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios.
• In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
• Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
• Prior experience using HubSpot and Salesforce.
• Experience mentoring and developing junior team members.
• Consistent success building and developing strong client relationships.
• Ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
• Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
• Ability to travel on a limited basis to assigned markets and events.
• Bachelor’s degree in Marketing or a related field from an accredited university.

Nice To Haves

• Experience in professional services or finance and accounting.

Responsibilities

• Support marketing projects spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
• Contribute knowledge and best practices related to market planning, campaign execution, event strategy, and performance measurement.
• Provide clients with insights, industry-leading practices, and guidance on optimal solutions.
• Oversee project administration, including project setup, planning, budgeting, account management, and billing.
• Monitor industry trends and explain their potential impact on clients.
• Contribute to developing and implementing firm-approved AI-enabled client solutions in accordance with company policies and professional standards.
• Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to improve client solutions and internal processes.
• Mentor team members through coaching, ongoing feedback, and annual performance reviews, and support project teams in resolving complex issues.
• Build and nurture client relationships, understand business needs, identify new-business opportunities, and deliver high-quality service.
• Participate in attracting, interviewing, hiring, and retaining talent.
• Build relationships with practice and market leaders and contribute ideas and marketing best practices as a strategic business partner.
• Develop and execute multi-channel marketing plans aligned with firm strategy and market priorities.
• Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
• Lead local execution of national campaigns, identify target accounts with market leadership, and measure and report results.
• Partner with practice leaders to identify priority clients and prospects and develop local programs supporting pipeline and cross-selling goals.
• Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budgets and results.
• Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed.
• Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
• Track and report campaign and event results—including attendance, engagement, and influenced pipeline—using HubSpot and Salesforce, and apply insights to future programs.
• Maintain event templates, checklists, and guidance, and coach market points of contact to support successful local events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager