Field Marketing Manager
About The Position
The Field Marketing Manager leads marketing strategy and execution across the Americas, primarily for Entrust’s Identity and Issuance portfolios. Reporting to the Sr. Marketing Field and Account Based Marketing Manager, the role develops, implements, monitors, and optimizes integrated regional programs and events that engage priority audiences, create high-quality opportunities, improve funnel conversion, and encourage disciplined sales follow-through. The role also supports channel and partner activities to extend reach, accelerate opportunities, and advance regional go-to-market priorities. The manager translates global initiatives into regional programs for priority accounts, personas, and verticals; partners with sales on opportunity criteria, handoffs, follow-up, and progression; and collaborates with teams across marketing, product, and sales. The position measures program performance and revenue impact using analytics tools, leads regional events and executive engagements, and manages regional plans, budgets, and timelines in line with business priorities.
Requirements
- At least 5 years of experience in B2B, field, regional, or channel marketing, with demonstrated ownership of demand generation programs.
- Proven ability to lead cross-functional marketing programs in partnership with sales, product marketing, demand generation, and Sales Development teams, with channel collaboration as needed.
- Experience using marketing and sales performance data to assess opportunity quality, funnel conversion, campaign effectiveness, follow-up execution, pipeline progression, and revenue impact.
- Degree in marketing, communications, or a related field.
- Proficiency in Microsoft 365, including Word, Excel, Outlook, and PowerPoint.
- Must be lawfully able to work in the United States and have unrestricted US work authorization.
Nice To Haves
- Experience with analytics and reporting tools.
- Background in event planning and management.
- Experience marketing technology and/or cybersecurity solutions.
- Experience with identity, digital identity, credential issuance, identity verification, authentication, payments, partner-supported programs, co-marketing, or MDF.
Responsibilities
- Develop and execute region-specific marketing plans for the Issuance and Identity portfolios that align with global initiatives and target priority accounts, personas, and verticals.
- Design programs to create and progress high-quality opportunities, partnering with sales on account selection, qualification criteria, handoffs, follow-up timing, and next actions.
- Monitor funnel conversion, identify gaps, and adjust audiences, content, offers, and activation plans to improve pipeline quality and revenue potential.
- Lead collaboration with sales, Product Marketing, Growth Marketing, Brand, and Content Strategy to set regional priorities, develop audience-specific content, and coordinate campaigns.
- Establish ownership and follow-through plans with sales and, where applicable, channel partners to support timely outreach, opportunity progression, and outcome visibility.
- Analyze and report on program performance using analytics tools, including Salesforce and Tableau; assess opportunity quality, funnel conversion, sales acceptance, follow-up activity, pipeline progression, and revenue impact.
- Use performance insights to optimize investment, address follow-through gaps, and communicate results and recommended actions to stakeholders.
- Plan and lead regional events, executive roundtables, workshops, and targeted account experiences, including audience and opportunity goals and stakeholder participation.
- Build pre-event and post-event engagement plans with sales and ensure prompt follow-up, clear next steps, and measurable progression; involve partners when they strengthen the program.
- Develop and manage regional marketing plans, budgets, and timelines aligned with business priorities.
- Evaluate programs based on ROI, opportunity quality, conversion, pipeline influence, and market impact; recommend investment shifts based on performance, sales capacity, and follow-through.
Benefits
- Eligible colleagues and dependents may receive medical, vision, and dental coverage.
- Generous 401(k) matching contribution.
- Life and disability insurance.
- Mental health coaching and virtual fitness programs.
- Paid personal time off and 12 paid holidays.
- Parental leave.
- Education reimbursement.
- Eligible for the company’s discretionary annual incentive plan.
- Professional growth and learning-forward initiatives.
- Flexible work options, including remote, hybrid, or on-site arrangements.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
