Field Marketing Manager

NimbleWay•New York, NY
•$110,000 - $150,000

About The Position

Nimble is seeking a Senior Field Marketing Manager to own the company’s presence at industry conferences, regional summits, developer hackathons and meetups, ABM events, and customer events. The role connects Marketing, Ecosystem, Sales, and leadership, and carries substantial autonomy without coordinator support. It is responsible for using a data-driven approach to demonstrate the results of each event. The manager determines which events to invest in, owns the annual event calendar and end-to-end budget, and develops partner relationships to amplify Nimble’s presence. They lead event strategy and execution, including venues, contracts, programming, run-of-show, speaking slots, booths, executive and seller briefings, and on-site decision-making. They also coordinate with Sales on pre-event target lists and own post-event follow-up, partnering with Ecosystem on developer-focused events. The role measures and reports event ROI to leadership using meetings and pipeline, evaluates which event formats convert, and contributes an informed perspective on events to go-to-market planning. Nimble describes events as an important way to reach AI developers, executives, and enterprise customers shaping the future of AI.

Requirements

  • At least 4 years of event management experience at a high-growth B2B technology company; AI or data experience is strongly preferred.
  • Existing relationships across enterprise and AI-native technical companies; deep connections in San Francisco or New York are a strong plus.
  • Demonstrated success planning both developer-focused events, such as hackathons, meetups, and technical conferences, and executive-level events, such as dinners, summits, and customer gatherings.
  • Proven ownership of the full event lifecycle, including planning, pre-event logistics, on-site execution, and post-event follow-up.
  • Strong vendor management, budgeting, and negotiation skills.
  • A data-driven approach to events, including comfort defining metrics, tracking ROI, and reporting results to senior management.
  • Experience supporting large industry events and regional summits.
  • Strong organization and ability to manage multiple events and stakeholders.
  • Creativity in event planning and programming rather than relying on an obvious playbook.
  • Autonomy and ownership from initial idea through final follow-up, with minimal dependency on others.
  • Clear communication with executives and cross-functional teams, and ownership of the sales handoff.
  • Ability to stay calm when issues arise on the day of an event.
  • Ability to discuss event performance in terms of pipeline rather than attendance.

Nice To Haves

  • AI or data experience at a high-growth B2B technology company.
  • Deep professional connections in San Francisco or New York.

Responsibilities

  • Determine which events to invest in, how Nimble will participate, and which events to discontinue.
  • Own the annual calendar of conferences, hackathons and meetups, regional summits, executive dinners, and partner co-marketing activations.
  • Own event budgets end to end, including sponsorship and vendor negotiations.
  • Build on existing partner relationships and develop new ones to amplify Nimble’s presence at events.
  • Manage venues, contracts, run-of-show, speaking slots, and booths.
  • Design event programming, including programming for dinners and other gatherings.
  • Brief executives and sellers so they arrive with a consistent message.
  • Make on-site decisions independently, including responding when problems arise.
  • Build target lists with Sales before each event.
  • Run post-event follow-up so leads are acted on.
  • Partner with Ecosystem on hackathons and meetups, including events where working demos can build trust.
  • Report ROI for each event to leadership, focusing on meetings and pipeline rather than badge scans.
  • Discontinue event formats that do not convert and prioritize events that produce pipeline.
  • Bring an informed perspective on events to go-to-market planning.
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