Field Marketing Manager

Harvey • San Francisco, CA

3d • $90,100 - $150,000

About The Position

Harvey is seeking an experienced, hands-on Field Marketing Manager to own and execute its US field marketing strategy. The role combines strategic planning, tactical delivery, and operational rigor to support pipeline, lead generation, and revenue impact across the US market. The manager will plan first-party and third-party events, regional activations, and integrated campaigns, partnering closely with the go-to-market team. This is an individual-contributor position for a self-starter who can build programs and processes from the ground up, improve operations, and personally execute programs on-site.

Requirements

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.

Nice To Haves

• Familiarity with Salesforce, Marketo or similar platforms, and event platforms.
• Experience marketing to legal, financial services, consulting, or other high-touch professional audiences.

Responsibilities

• Own the planning and execution of US field marketing programs, including executive dinners, roundtables, happy hours, experiential events, conferences, sponsorships, and partner activations.
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation in alignment with regional targets, priority accounts, and go-to-market objectives.
• Partner with the US go-to-market team on territory-based and account-focused event strategies, including pre-event and post-event engagement and follow-up.
• Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
• Develop scalable field marketing playbooks, processes, and best practices to support growth and global consistency.
• Manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong return on investment.
• Track, analyze, and report on field marketing performance, applying data and insights to improve impact and efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed