Field Marketing Manager

Nooks

About The Position

Nooks is seeking a Field Marketing Manager to bring the company closer to sellers, sales leaders, and revenue teams, and to turn field interactions into pipeline. The role owns field programs, including regional campaigns developed with sales teams, conference presence, side events, direct mail, gifting, and creative sales plays. The position offers ownership to test new ideas and scale successful programs. The Field Marketing Manager reports to the Head of Field and Executive Marketing and works closely with Sales, Growth Marketing, Product Marketing, Brand, and Marketing Operations. The role builds quarterly field plans with sellers and sales leaders, launches integrated regional and segment campaigns, and develops plays to advance open opportunities and expand existing customers. It also owns Nooks' presence at major industry conferences, including sponsorship strategy, booth experience, logistics, staffing, and execution; evaluates event opportunities; and plans memorable ancillary events. The manager oversees lead capture and follow-up, sets program success metrics, reports performance and ROI, and manages budgets, contracts, vendors, agencies, calendars, and cross-functional coordination.

Requirements

At least 5 years of experience in field marketing, regional marketing, or demand generation at a B2B SaaS company.
A track record of field programs—including regional campaigns, conferences, direct mail, and sales plays—that produced measurable pipeline.
Experience partnering closely with sales leaders, AEs, and SDRs on targeting, meeting booking, and follow-up.
Comfort with pipeline and attribution reporting.
Strong budget, vendor, and project management skills, with the ability to manage many programs without missing details.
Creativity and strong taste in building memorable experiences and campaigns.
Clear, proactive communication and a bias toward action in a fast-moving environment.
Energy, curiosity, and genuine enjoyment of meeting customers and prospective customers in person.
Willingness to travel regularly.

Nice To Haves

Experience marketing to sales, RevOps, or GTM leaders.
Experience supporting multiple sales segments.
Familiarity with marketing and event technology and gifting platforms.
Experience co-marketing with partners on joint field programs.

Responsibilities

Partner with sellers and sales leaders to build quarterly field plans aligned with territories, target accounts, and pipeline goals.
Launch integrated regional and segment campaigns combining in-person events, outbound plays, and direct mail.
Create field plays for open opportunities and existing customers to accelerate deals and encourage expansion conversations.
Provide SDRs and AEs with field playbooks, invitation kits, and talk tracks.
Maintain high quality across venue selection, design, swag, signage, and attendee experience.
Own Nooks' presence at major sales, RevOps, and GTM leadership conferences, including sponsorship strategy, booth experience, logistics, staffing, and onsite execution.
Evaluate prospective conferences and renewals based on audience fit and past results, and recommend whether to lead, participate, or step back.
Build internal and external communications for events.
Design conference side events, including happy hours, meeting suites, and partner-hosted receptions.
Create memorable experiences that express the Nooks brand.
Run gifting and direct mail campaigns to reach target buyers, book first meetings, and generate pipeline.
Test gifting and direct mail formats, offers, and vendors, and scale those that produce results.
Own program follow-up, including lead capture, routing, SDR handoff, and nurture, in coordination with Growth Marketing and Marketing Operations.
Set success metrics based on program objectives, such as sourced or influenced pipeline, deal acceleration, expansion, or awareness.
Report on program performance and ROI, share learnings, and rebalance the program portfolio.
Manage budgets, contracts, vendors, and agencies across the field marketing calendar.
Keep the field calendar current and visible to Sales and Marketing.
Coordinate with Product Marketing, Brand Design, and Growth to launch programs on time and on brand.