Field Marketing Manager

CrossCountry Consulting • Boston, MA

1d

About The Position

The Field Marketing Manager develops and executes tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities. The role grows local brand awareness, leads local execution of national campaigns, supports pipeline and cross-selling goals, and manages market and event budgets. It owns signature and high-touch events from planning through delivery, tracks campaign and event performance, and maintains event guidance for local teams.

The position also supports a broad range of client marketing projects and provides insights on marketing practices, industry trends, and emerging AI tools. It manages project administration, builds client relationships, mentors team members, collaborates with practice and market leaders, and contributes to talent attraction and retention. Work involving AI must follow firm policies on data protection, intellectual property, and professional standards.

Requirements

• 7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios.
• In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
• Experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
• Experience using HubSpot and Salesforce.
• Experience mentoring and developing junior team members.
• Consistent success building and developing strong client relationships.
• Ability to responsibly explore and adopt firm-approved AI tools to improve productivity and innovation.
• Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
• Ability to travel on a limited basis to assigned markets and events.
• Bachelor’s degree in Marketing or a related field from an accredited university.

Nice To Haves

• Experience in professional services or finance and accounting.

Responsibilities

• Support multi-channel marketing programs, national campaign execution, and event strategy and execution.
• Contribute best practices for market planning, campaign execution, event strategy, and performance measurement.
• Provide clients with insights and guidance on industry-leading practices and solutions.
• Oversee project setup, planning, budgeting, account management, billing, and completion.
• Monitor industry trends and communicate their potential impact to clients.
• Develop and implement firm-approved AI-enabled client solutions in accordance with company policies and professional standards.
• Stay informed about emerging AI tools and collaborate with firm leadership on compliant opportunities to improve client solutions and internal processes.
• Mentor team members through coaching, ongoing feedback, and annual performance reviews, and help project teams resolve complex issues.
• Build and nurture client relationships, understand client needs, identify new business opportunities, and deliver high-quality service.
• Participate in attracting, interviewing, hiring, and retaining talent.
• Build relationships with practice and market leaders and contribute marketing ideas and best practices.
• Develop and execute multi-channel marketing plans aligned with firm strategy and market priorities.
• Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
• Lead local execution of national campaigns, identify target accounts with market leadership, and measure and report results.
• Partner with practice leaders to identify priority clients and prospects and develop programs supporting pipeline and cross-selling goals.
• Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, reporting on budgets and results.
• Coordinate with the other Field Marketing Manager to maintain consistency across markets, share best practices, and provide coverage as needed.
• Plan and deliver signature and high-touch events, including audience strategy, invitation lists, outreach, follow-up, and coordination with support teams.
• Track and report campaign and event attendance, engagement, and influenced pipeline using HubSpot and Salesforce, applying insights to future programs.
• Maintain event templates, checklists, and guidance, and coach local event contacts.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager