Field Marketing Manager

LIFESIGHT LLC

3d•$60,000 - $90,000•Remote

About The Position

The Field Marketing Manager is an individual-contributor role responsible for owning and scaling Lifesight’s US field marketing initiatives. The work combines strategic planning and hands-on execution across industry events, executive roundtables, conferences, account-based marketing campaigns, partner engagement, customer advocacy, and regional demand generation. The role aims to create opportunities for enterprise marketing and business leaders to engage with Lifesight and to ensure programs contribute to commercial objectives such as qualified pipeline, opportunity acceleration, customer relationships, account expansion, and brand credibility. The manager works closely with Sales, Demand Generation, Product Marketing, Content, Brand, Agency Partnerships, Customer Success, and Data Science teams. A distinctive part of the role is evaluating field program effectiveness using marketing measurement and incrementality methodologies, including exploring geo-based experiments where appropriate and methodologically feasible. Responsibilities span US regional strategy and planning; end-to-end event and executive engagement; account-based marketing; pipeline generation and revenue contribution; content amplification and thought leadership; community and customer advocacy; partner and ecosystem marketing; analytics and continuous improvement; and cross-functional operational excellence. The role includes managing budgets, vendors, event logistics, CRM records, follow-up processes, performance reporting, and multiple simultaneous programs. The posting describes the position as full-time and hybrid in New York, while also stating that it is a remote position.

Requirements

4–7 years of relevant experience in B2B field marketing, regional marketing, enterprise events, demand generation, or account-based marketing.
Demonstrated ownership of an annual field marketing calendar, preferably involving 30 or more events or programs.
Experience independently managing executive dinners, regional roundtables, conferences, trade shows, and targeted marketing initiatives.
Proven ability to design marketing programs that contribute to qualified meetings, sales opportunities, and pipeline growth.
Strong understanding of enterprise B2B sales cycles, target-account engagement, and multi-stakeholder buying processes.
Experience collaborating with Account Executives, SDRs, Marketing leadership, and other commercial teams.
Hands-on experience with Salesforce, HubSpot, or comparable systems for campaign management, attribution, and reporting.
Experience managing marketing budgets, negotiating with vendors, and evaluating program ROI.
Ability to confidently engage senior marketing executives, business leaders, and industry stakeholders.
Strong analytical, project management, operational, and communication capabilities.
Ability to independently manage regional marketing programs in a fast-paced, collaborative environment.

Nice To Haves

Experience in B2B SaaS, MarTech, AdTech, marketing analytics, marketing measurement, attribution, enterprise data platforms, or related technology industries.
Familiarity with Marketing Mix Modelling (MMM), incrementality testing, causal measurement, multi-touch attribution, and marketing effectiveness.
Experience engaging enterprise retailers, ecommerce businesses, omnichannel brands, consumer-facing organisations, and advertising agencies.
Existing relationships with US industry conferences, marketing communities, event organisers, executive networks, or event partners.
Experience with ABM tools such as 6sense, Demandbase, ZoomInfo, or similar account intelligence platforms.
Familiarity with event management platforms such as Goldcast, Splash, Bizzabo, Luma, Cvent, or equivalent tools.
Experience producing and amplifying event-related content across newsletters, social media, podcasts, and digital channels.
Exposure to customer advocacy programs, executive communities, customer advisory boards, or industry partnerships.
Experience applying marketing analytics or experimentation methods to assess campaign effectiveness.
Experience in a growing SaaS organisation requiring strategic thinking and independent execution.

Responsibilities

Develop and execute an integrated US field marketing strategy aligned with regional sales objectives, demand generation priorities, and revenue targets.
Own and manage the annual and quarterly US field marketing calendar, including hosted events, conferences, executive engagement programs, partner initiatives, and account-based campaigns.
Work with Sales leadership and Account Executives to identify priority industries, markets, target accounts, and enterprise buyer segments.
Translate commercial priorities into measurable programs supporting customer acquisition, pipeline acceleration, and account expansion.
Evaluate sponsorships, partnerships, and marketing opportunities for audience relevance, target-account coverage, expected outcomes, and cost-effectiveness.
Manage field marketing budgets, forecasts, vendors, event contracts, and program expenditure; establish scalable regional playbooks and processes.
Plan and execute US field marketing events end to end, including executive dinners, roundtables, workshops, meetups, customer events, conferences, and networking programs.
Manage venue selection, contract negotiations, vendors, budgets, logistics, travel coordination, speaker preparation, registration, attendee experience, and on-site execution.
Coordinate participation in relevant industry conferences and evaluate executive speaking, panel, association, and partner-hosted opportunities.
Develop pre-event campaigns to engage priority accounts, secure relevant attendees, and schedule qualified meetings.
Design and execute account-based programs for strategic enterprise prospects and priority customer segments in partnership with Account Executives and SDRs.
Build targeted invitation lists and personalized engagement programs, using account intelligence, engagement signals, and CRM insights to improve targeting.
Coordinate outreach across email, LinkedIn, partner channels, and relevant digital touchpoints; monitor account engagement and progression toward meetings and opportunities.
Establish commercial objectives, target accounts, meeting and qualification criteria, opportunity objectives, and follow-up ownership for each program.
Implement structured pre-event engagement and post-event follow-up, initiating the first coordinated follow-up wave within three business days after each event.
Track sourced and influenced opportunities in Salesforce, HubSpot, or equivalent systems and maintain accurate campaign, attendance, attribution, and opportunity data with Sales and Revenue Operations.
Analyze conversion performance and measure commercial effectiveness through qualified meetings, pipeline, opportunity progression, and marketing ROI.
Develop programs to accelerate active opportunities through executive engagement, content, customer references, and peer interactions.
Collaborate with Content, Product Marketing, and Brand to turn field programs into reusable assets and publish relevant post-event content within 14 days of major events.
Develop event themes and materials with internal experts, executives, founders, customers, partners, speakers, and industry experts; ensure materials follow approved messaging and brand guidelines.
Build relationships with customers, prospects, agency partners, and industry communities; support executive networks, advisory councils, peer-learning groups, and customer advocacy.
Identify customer participation opportunities in roundtables, panels, research, and customer success discussions, and maintain attendee relationship records.
Collaborate with ecosystem partners on joint events, executive discussions, research campaigns, webinars, and co-marketing programs; assess and monitor their engagement and pipeline contribution.
Develop a measurement framework and track registrations, attendance, attendee fit and satisfaction, target-account engagement, meetings, opportunities, pipeline influence, and program costs.
Collaborate with Data Science and Marketing Analytics on incrementality-based measurement approaches and prepare post-event reports and quarterly field marketing reviews.
Explore AI-enabled and automation tools to improve event operations, audience research, personalization, content development, and reporting.
Coordinate objectives, messaging, guest lists, speaker requirements, and follow-up ownership across teams; brief executives, founders, speakers, and hosts.
Maintain event templates, briefing documents, campaign workflows, vendor databases, and execution playbooks while managing multiple initiatives to quality, timelines, and budget.
Handle attendee information in accordance with applicable privacy requirements, internal policies, and approved marketing consent practices.