Digital Marketing Operations Manager (Remote)
About The Position
The Digital Marketing Operations Manager for the Instruments Division leads and optimizes digital marketing efforts to expand the division’s digital footprint, strengthen brand awareness, and connect customers and prospects with its businesses and products. The role partners with stakeholders across Marketing, Communications, EDT, and Corporate Marketing Operations to develop data-driven digital strategies, improve campaign effectiveness, and support business needs. It also serves as a digital marketing subject matter expert, helping the organization respond to evolving platforms, technologies, and best practices. The position oversees paid and organic digital marketing strategies across five businesses, including SEM, SEO, and campaigns. It uses performance data to set goals and KPIs, evaluate results, optimize investment, and improve marketing decisions. The role also works with Marketing Communications on content strategy, improves website content and search performance, advises commercial teams, troubleshoots digital marketing challenges, and assesses emerging platforms and technologies for their value, ecosystem fit, and alignment with business needs. The role is remote and requires 20% travel.
Requirements
- Bachelor’s degree in any field.
- At least 8 years of work experience in marketing, marketing communications, digital marketing, or a related area.
- At least 4 years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics, and social media analytics, to measure and optimize marketing performance.
- At least 4 years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences.
- At least 4 years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs).
Nice To Haves
- Working knowledge of Adobe Creative Cloud Suite.
- Working knowledge of the BrightEdge SEO platform.
- Exposure to AEM sites.
Responsibilities
- Lead paid and organic digital marketing strategies across the five Instruments Division businesses, including SEM, SEO, and campaigns.
- Use digital channels to build awareness, drive traffic and prospect engagement, and support prospects throughout the customer journey.
- Establish goals, KPIs, success criteria, and milestones for digital marketing initiatives.
- Develop KPI strategies, analyze performance, and use insights to continuously improve marketing decisions and results.
- Partner with Marketing Communications to refine content strategies and maximize reach, engagement, and conversion.
- Optimize website content and search performance to improve rankings, visibility, and organic traffic.
- Recommend ways to optimize media spend and improve return on investment.
- Serve as a digital marketing subject matter expert and strategic thought partner, sharing best practices and partnering with commercial teams to improve campaign effectiveness.
- Troubleshoot digital marketing challenges by identifying root causes, evaluating solutions, and recommending a path forward.
- Assess digital platforms and technologies proposed by Instruments businesses for potential value, fit with the broader digital ecosystem, and alignment with business needs.
- Evaluate emerging marketing technologies and recommend opportunities to strengthen digital marketing capabilities and integrate with existing systems in collaboration with the Corporate team.
- Build cross-functional partnerships across Instruments, EDT, and Corporate Marketing Operations, advocate for business needs, and help enable successful project execution.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
